Digital media has exploded and Google reported that 2015 marks the year that web searches done on mobile devices have surpassed desktop searches in 10 countries!
Mobile has grown so rapidly that it is now the leading digital platform for media consumption. 62% of total digital media activity is from tablets and smartphones combined, 54% of that activity is from apps alone, according to Comscore.
What are the benefits to having an app for your business
As mobile marketing continues to grow, more and more businesses are hopping on the mobile app bandwagon to connect with "on-the-go" consumers, drive more traffic, generate repeat business, increase sales through better product promotion, and most importantly, be available to their customers, on their mobile devices, 24×7.
1. Reinforces your brand
2. Increases your visibility and accessibility on mobile devices
3. Builds relationships and loyalty with your customers
4. Generates repeat business with app tools like coupons and loyalty cards
5. Enhances social networking strategies
6. Connects you with "on-the-go" consumers
7. Increases sales with push notifications
8. Your products/services are easily accessible to your customers 24×7
9. One touch access to your contact information
10. Provide directions to your location anywhere your customers are
11. Fast appointment setting for your customers
12. An app is more easily accessible and loads faster than a website
13. Increase customer engagement and provide value
Read More>> https://www.mindstask.com/en/our-services/mobile-application-development
To unlock the largest of benefits and profits, businesses are continuously increasing their focus on mobile app marketing for better sales and monetization through the app.
For any product to create a buzz in the technology business space, features, shout outs and appeals in credible magazines, internet resources can help a great deal.
But all-around social media coverage means that you are focusing on social media platforms where the majority user base overlaps with potential, most probable customers.
Experiential Marketing, Humane Content Creation
Creating friendly content and highly relatable user stories is one of the most effective ways of drawing customer attention towards your mobile app and blowing the much-needed hype.
When a mobile product is effectively publicized, people are bound to turn off with queries and opportunities to gain effective UX.
Check the guide to successful analysis of mobile app needs and features.
Here are some benefits that you can yield from the solution on the whole.
Savvy businesses are aware that having a web presence of their business is not enough to remain competitive in the market. If you are not leveraging on mobile app, then you will be leaving a lot of money and opportunity on the table. According to statistics, 80% of the internet users own a smartphone and more than 25% consumers use a branded app for mobile research. They prefer to access the internet through their mobile devices. So, for all the business owners out there, it is time to create an app for your business so that your consumers can easily get connected over their hand devices and reach out to you for the services or products.
But what does this mean for the mobile app developers? More work and more projects in iOS, Android and mobile web? But there are few other things that you should also be prepared for. Today, business owners are moving to mobile. So, be ready to answer their questions during the interview with the hiring manager.
Here are some questions that they might put up before you before they hire you to develop your app.
Can you show some examples of mobile apps that you have created?
While facing clients looking for mobile app development partnership, mobile developers should come prepared to show their past work as well as some ongoing projects because this will indicate what you can contribute to the clients in case they hire you. The customers will always try to get an idea of what you have developed in the past and try to determine the technologies that you have worked on. Your work will also help them judge your skill set and experience and help them take a decision whether you are the best or not.
A thorough study of the portfolio will act as the best guide for understanding the quality of work that you provide. Repeat clients, result based facts and figures also reveal the real picture that will help to gain trust.
What are your core services?
Mobile app developers are the ones who are responsible for creating the app from the scratch and deliver it to the customers. The client company might ask you about your core services just to know whether you offer a full package to complete all processes from offering business analysis to developing modern and high quality app. You should be prepared to answer them and show your expertise in delivering customized projects that require working with modern app development frameworks and tools.
What is your app development process?
It is important to know about how the service providers will operate in the most crucial time. It is important for you to remain prepared about your development process and the strategies that you will adopt in case some unexpected problems arise. Be prepared to explain the methodologies that you would follow while building the application. This will help to gain reliability and also respond to any challenges that can be produced during the development process. Business owners usually prefer to choose agile development as it is a better approach and helps to make essential changes even during the development process.
What is your checklist for testing an app before launch?
Mobile app developers are responsible for creating the app from the scratch and delivering it to the customers. Your client may ask you about your app testing approach before the final release. Are you responsible only for creating an app or would you perform a comprehensive testing to confirm any errors or bugs in it? Anticipate these questions and prepare your answers as a test will require large beta groups, app updates, bug fixes and also the submission process to get the app into the store. Showing complete awareness of the entire process will help to impress your client as a dedicated mobile app developer.
Do you have any rewards, recognition or client references?
Any reliable mobile company will be able to show some awards and recognitions by top ranking organizations, magazines or media. Look out if your developers and designers have been credited anywhere on the internet and also ask your clients to share their views and recommendations on social media or YouTube. You can use the client's testimonials to prove your credibility and also give their references so that your clients can directly take a feedback from them.
What is your preferred communication means during the app development process?
Since app development requires good collaboration between the client and the team, your client may want to know the means of communication with the developers and project managers throughout the development process. Be prepared and be very clear about your work style and communication means and how you will update your client about the work proceedings. If you prefer video conferencing meetings or emails, make sure to convey the preferences to your client so that they can be well prepared to work with you.
How do you calculate the app pricing?
Since making a business mobile app is a big investment and you cannot usually overlook the expenses, it is important to plan your budget beforehand. Your customer may ask you about the time and money that they will have to spend on the mobile app. So, make them understand the billing procedure and any other extra claims that you might charge while creating the app. Don't overprice and be alert of all the expenses and maintain a proper invoice for each assignment.
The desire to start working with new clients on their app is understandable, but keep in mind that developing an app is a lengthy process and it is very important to gain the trust of your client regarding reputation, reliability and credibility. It is only then that you will be able to capture a wider market and enjoy growth in your business.
