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10 must have SEO tools for every digital marketer to boost their brand’s visibility and overall performance. The use of digital marketing tools has made it simple and affordable to promote brands. Search Engine Optimization (SEO) tools are one kind of digital marketing application & tool that can be used to improve a business.
Companies of various sizes and types often utilize SEO tools. You may test out most of these items for free before picking one because most of them provide a trial period.
SEMRush
With the help of SEMRush’s full suite, you may streamline your marketing procedure. SEMRush supports teams in numerous aspects of digital marketing, including campaign management, keyword research, competitor analysis, content marketing, and SEO analysis. In its database, Semrush contains 808 million domains and over 20 billion keywords.
Features
- It keeps track of things like a domain’s or landing URL’s organic position on Google’s SERPs
- This tool fulfills all the SEO requirements.
- The tool helps compare analytics reports to assist in a better understanding of the website’s search data, traffic, or even competitor analysis.
Pricing
Pro – $119/ month
Guru – $229/ month
Business- $449/ month
Ahrefs
Marketers all across the world are familiar with the term Ahrefs. It is well known for its useful materials and tools for enhancing site performance in any niche. The majority of the tools provided by the company are open to everyone in an effort to aid in the creation of good content.
Features
- It offers 5 different site Auditing tools
- They publish tutorials, guides, and courses for search engine optimization.
- They provide rank tracking tools
Pricing
Starting at $99/ month
Google Search Console
Google Search Console is a tool that, in its most basic form, may assist anyone with a website in understanding how they are doing on Google Search as well as what they can do to increase their search visibility and attract more relevant visitors to their websites.
Features
- It allows users to track the site’s traffic, see keyword performance, troubleshoot problems
- It allows you to give crawler a direction i e sitemap
- It suggests how to improve the site’s position in the Google index
Pricing
It is free for everyone
Moz
A well-known all-in-one SEO software package called Moz provides techniques for boosting search engine exposure. Among the most useful features are Rank Tracker, Link Explorer, and Keyword Explorer. In order to help you implement your SEO strategies, Moz Pro Campaigns let you collect information about your site’s rankings, page optimization, site crawl, and link metrics.
Features
- It detect issues on your site that may be affecting your sites performance
- They have SEO monitoring software
- They offer a multitude of marketing resources and certification classes
Pricing
Moz Pro – Starting at $99/ month
Answer the Public
Answer the Public takes you outside of the typical keyword sources. By extending keyword searches to blogs, social media, and forums, it positions itself as a social listening tool that helps you understand what others are saying.
Features
- It allows to discover niche subjects, unexpected keywords, and questions people are asking Google
- Identifies keywords that people are actually using
Pricing
It is free for everyone
Ubersuggest
Get a top-notch SEO tool without paying a high monthly cost. You have free access to cutting-edge features through Neil Patel’s Ubersuggest that can help you rise in the rankings. A large number of these capabilities are exclusive to paid versions of competing SEO tools. Reverse engineer the strategies of your rivals to see what makes them work.
Features
- the keyword tool to get hundreds of keyword suggestions, from short terms to long-tail phrases
- It Finds the best sites to approach for backlinks and gain more visibility online.
- Understand what topics your audience are looking for to create content
Pricing
Their Business plan is $40/month or is available for a one-time payment of $400.
Webmaster Tool
Do you want your website to perform better on other search engines? You can optimize your website for Microsoft Bing using the entire array of free SEO tools provided by the Bing Webmaster Tools. Analyze your website with diagnostic tools to look for SEO problems. There is no excuse not to improve your website for this particular search engine as all of the SEO tools on Bing Webmaster are free. Utilize tools to examine backlinks, perform keyword research, and enhance Bing page rankings. Create reports and get notifications for each of your sites.
Features
- Advanced tools to analyze backlinks
- Provide tools for keyword research
- It helps to improve page ranking
- It can generate reports and receive alerts for your sites
Pricing
It is free for everyone
HubSpot
To help you improve your search authority and boost conversions, HubSpot provides a full suite of SEO and content marketing solutions. With the help of HubSpot’s SEO tools and content strategy tool, you can easily locate and rank the topics that are important to you and your customers. When you are seeking for keywords to write about in the area of expertise of your customer, this integration can be useful.
Features
- It providing A/B testing for your site
- It offers CRO tools like landing pages, conversational bots, and calls-to-action, you can focus on increasing your clients’ conversion rate
- It have extensive SEO resource library and free SEO classes
Pricing
Starting at $23/ month
Google Trends
Google Trends collects data from Google searches and allows users to compare the frequency of search terms to other comparable phrases, geographical regions, and language barriers. When your organization is thriving successfully, traditional SEO tools like those we’ve already described help conduct research and audits.
Features
- Great tool for generating an extensive keyword landscape for your site.
- Provides updates about latest trends
- It’s a compass to guide your SEO strategy
Pricing
It is free for everyone
Screaming Frog SEO Spider
The Screaming Frog SEO Spider identifies SEO problems and fixes them quickly. One of the quickest tools for site audit and investigation is this web crawler. You can download and crawl only 500 URLs in the free edition. You must purchase the paid license version and renew it yearly if you want unlimited audits.
Features
- It helps you to find broken links and errors, discover duplicate pages, generate sitemaps, analyze metadata, and audit attributes.
- You also get access to reports that enable you to work on critical areas
- Helps you identify potential issues.
Pricing –
Their paid version is £149.00/year
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