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Difference Between Qualitative And Quantitative Analysis

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zanlanhk
Difference Between Qualitative And Quantitative Analysis

Difference Between Qualitative And Quantitative Analysis

Though both qualitative and quantitative research approaches are implied to seek new knowledge, yet the selection of the right approach needs more specific justifications. Consider two research topics:

Establishment of the best change management model for the cosmetic market of the UAE to revive revenues in the post-COVID business initiatives.

OR

Evaluate the effectiveness of Lewin's change management model to gain profitable margins in the post-COVID cosmetic market of the UAE.

The first topic will follow a qualitative approach, but the second topic will follow a quantitative approach.

You need to pick a qualitative research approach if your research target is to understand and establish a critical school of thought, concept, or experience. The exemplified first topic is inclined to establish a model to revive revenues, and so the qualitative approach.

On the other hand, the second topic is evaluating and testing Lewin's change management model. Thus, for testing a pre-established idea or practice in a new context, you must apply a quantitative research approach.

Note that while meeting the research objectives, your selection gets determined as per the following features:

Types of Approach - Words Doctorate

Thus, on an in-depth note, the qualitative analysis remains least tangible than the quantitative analysis. Qualitative is a more subjective analysis, whereas quantitative is data-driven statistical analysis.

In this article, you will gain the in-core insight into the differences between the qualitative analysis and its counterpart- the quantitative analysis.

1. Differences by Definition

The use of qualitative analysis of any collected data is marked as per the participants, humane properties, values and attributes.

On the other hand, quantitative analysis of any collected data is marked as per the computable statistical values and calculations.

From this definition, it is clear that qualitative analysis is humanitarian in its approach, whereas quantitative analysis is determined as per numerical calculations.


2. Methodology for Research

The approach of research methodology under qualitative analysis is exploratory. The term exploratory means that the process of analysis aims to attain deeper knowledge about the identified concern of the research. this aim is framed in terms of possibilities of creating a theoretical or phenomenal structure for future usage. As such the research question for qualitative research concentrates on finding ‘Why’ or ‘How’ about the selected issue or concern.


3. Collection of Data

Data to be collected for any qualitative analysis is relevantly smaller than the quantitative data. For instance, the qualitative data from interview sessions get limited to 5 to 15 participants, whereas in the case of quantitative data collection, the questionnaire survey can be considered for 200 to 300 participants.


4. Research-based Results

Research-based results from the qualitative analysis are more related to the selected participants or the objects. These are usually not made applicable to the generalised population of the respective case.  

As for the research-based results attained from the quantitative analysis, the implications can be considered for a larger general population.


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