Cultural transformation in the workplace is about the fast changes made by companies that focus on growing their businesses from the inside out by empowering people and the way they work through a human-centered approach. It has become more applicable than ever as organizations build the resilience needed to serve their stakeholders in the midst of world-altering shifts.
Why is cultural transformation important?
The future is here now. Companies no longer have discretion when it comes to transformation for the digitized age, it is their only option. Suspended digital decisions which previously may have shown up as small chinks in a company’s armor have now posed greater vulnerabilities in organizational cultures across regions and industries, shattering any reason to hold onto skill sets, historical behaviors, organizational designs, and operating models.
Four Pathways of Cultural Transformation
Experts have identified the following four pathways of cultural transformation in international business. These pathways sink to the human-centered transformation model and can be seen as either to move through the model or entry points into the model, i.e., where to focus next:
- Defining the Transformation: This should be considered as the control tower for all other pathways. This is where a company solidifies its DNA: its business and brand blueprint; value and purpose and employee value proposition. Once it is established, DNA provides to continually direct the ongoing change.
- Directing the Transformation: Directing the cultural transformation in the workplace requires focusing on cultural levers in relation to the body of the organization. This focus determines organizations are taking a holistic view of the processes, governance, roles, systems, and tools needed to qualify an operating model that makes transformation real.
- Enabling the Transformation: Enabling the cultural transformation in international business needs to focus on the mind within our human-centered transformation model. The mind is where organizations source, identify and build the potential required for employees to flourish and for organizations to succeed in the digital age.
- Motivating the Transformation: Organizations that are encouraging cultural transformation in international business must aim at the organization’s heart and soul. In the human-centered transformation model, the soul is where leaders are equipped to both walk and talk, the talk around the journey of the transformation to create trust among employees to adopt and evangelize new ways of working. Rituals, stories, and symbols help construct belief among workers and connect their day-to-day work to where the organization is heading. Focusing on levers that aid creates meaningful mechanisms and safe spaces for employees to adapt to the change are important, as is identifying progress being made along the way and sharing these stories of both lessons and successes learned.
The Cultural Transformation has never been clearer for crystalline, effective strategies for scattered workforces.
According to a new market research report "Workplace Transformation Market by Type of Services (Enterprise Mobility & Telecom, Unified Communication & Collaboration, Workplace Upgrade & Migration, Field Services, and Service Desk), Organization Size, Vertical, and Region - Global Forecast to 2021", published by MarketsandMarkets™, the workplace transformation market size estimated to grow from $8.02 Billion in 2016 to $18.06 Billion by 2021 at a CAGR of 17.6% from 2016 to 2021.Browse in-depth TOC on “Workplace Transformation Market”53- Tables 54- Figures 145- PagesDownload PDF Brochure @ https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=260658536Increasing trend in the adoption of new technologies such as Bring Your Own Device (BYOD) and enterprise mobility by organizations, changing nature of workplace, and processes supported by organizational restructuring and reorganizing, reduction in operational expenditures and changing demographic factors are some of driving forces in the workplace transformation market.Enterprise mobility and telecom services to play a key role in the workplace transformation market by 2021The enterprise mobility and telecom service has the largest market share in the workplace transformation market during the forecast period.
Some of the new market trends such as Bring Your Own Identity (BYOD), Carry Your Own Identity (CYOI), and mobile-first approach are also encouraging the organization to adopt enterprise mobility services.
Enterprise mobility & telecom services is a broad term, which comprises mobile device management, mobile application management, digital identity, mobility management services, mobile virtualization, mobility orchestration platform, telecom expense management, and telecom lifecycle management services.
These services help workforce to work securely while they are roaming, which increase their productivity, engagement, and collaboration across organization.Small and medium enterprises will dominant the workplace transformation market by 2021Among organization size, the small & medium enterprises (SMEs) segment is expected to grow at the highest rate in the workplace transformation market during the forecast period.
Digital workplace services bring many advantages to SMEs such as increases workforce productivity & business efficiency, mobilize desk-based operations, speed up time to market, cost efficient, and enhanced customer experience.Asia-Pacific (APAC) region is expected to grow at the highest rate in the workplace transformation marketAPAC is expected to grow at the highest growth rate in the workplace transformation market during the forecast period.
There are several factors driving the growth in APAC such as rapid economic development, globalization and foreign direct investment, increasing penetration of smartphone, and internet adoption in workforce.Speak to Research Expert @ https://www.marketsandmarkets.com/speaktoanalystNew.asp?id=260658536The major vendors in the workplace transformation market are Accenture PLC (Ireland), NTT Data Corporation (Japan), Cisco Systems, Inc. (U.S.), Atos SE (France), Hewlett Packard Enterprise Development LP (HPE) (U.S.), Capgemini (France), Cognizant Technology Solutions Corporation (U.S.), HCL Technologies Ltd. (India), Citrix Systems (U.S.), Computer Sciences Corporation (CSC) (U.S.), Wipro Ltd. (India), Unisys Corporation (U.S.), IBM Corporation (U.S.), Tata Consultancy Services (India), Infosys Limited (India), and Intel Corporation (U.S.).About MarketsandMarkets™MarketsandMarkets™ provides quantified B2B research on 30,000 high growth niche opportunities/threats which will impact 70% to 80% of worldwide companies’ revenues.
