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How Grofers Work and its Business Model

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Abservetech Private Limited

Grofer is an Indian instant delivery service. Founded by Albinder Dhindsa in December 2013. Headquarters is in Gurgaon, Haryana. India. It is based on an e- commerce online grocery marketplace. The Revenue of the Grover is 2,289 crores INR (UDS 300 million). The competitor of grofer Swiggy, ezCater, GoPuff, and Bigbasket.


What is Grofer?

Grofer is the best online grocery shopping marketplace. One of the grocery deliveryapp development worldwide. It helps to order groceries, fruits, Snacks, vegetables, electric kitchen items, and some other products you can order through a smartphone. Grofer app is popular in the marketplace.


How Grofers Work?

We work on a business model to replace the trip to original shops for our consumers by bringing merchandisers( and their force) online. You can protect groceries, Bakery, Pet inventories, Cosmetics, and appliances on the Online Grofers app. The orders will come through the Grofer app, it handled by the town team. The team will send the delivery order to the delivery person and then go to the nearby shop, collect the item, and would deliver it to the client’s door.


The revenue model of Grofer

The company obtains a difference of items such as baby care products, dairy products, meats, pet care products, sports products, household products, Rice products, and others from various vendors. These products get stored in the company’s storeroom. Grofers has superior control over the standard of the product and it can manage the

complete process.


The dealer pays a Grofers grocery shopping app Commission of 8% on 12% to 15% on orders. Grofers cause profit through the delivery of grocery delivery services to clients in India. The Company operates under a commission-grounded profit model, taking a commission from merchandisers for all orders placed through its platform.


Business Model for Grofers

Grofer’s Key Resources


  1. High Tech Technology
  2. Trade secret properties
  3. Efficient delivery channels
  4. IT and Communication Infrastructure
  5. Financial Inspect


the major thing that Grofers key activities include,


  1. Warehousing
  2. Deliver Groceries
  3. Maintain technology
  4. Control logistics
  5. Improvement of new updated software and products
  6. Client Services

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