The Smart diapers market is estimated to be USD 646 million in 2021 and is projected to reach USD 1,531 million by 2026, at a CAGR of 18.8% from 2021 to 2026. The increasing geriatric population across the globe and growing awareness towards personal hygiene and skin health are the key factors driving the growth of the Smart Diapers market.
Based on technology, the smart diaper market has been segmented two technologies which are RFID tags and Bluetooth sensors. In terms of value, the RFID tag segment is projected to grow at its highest from 2021 to 2026. MIT researchers have invented a tiny RFID sensor that can detect diaper dampness, convey an alarm to caretakers, and trigger a nearby receiver. The sensor can be made for less than 2 cents, making it appropriate for disposable diapers without adding bulk. Hence due to the low cost of these RFID tags, the RFID tag segment is projected to grow at a higher rate then Bluetooth sensors globally.
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Based on end-use, the smart diapers market has been segmented into two categories i.e babies and adults. In terms of value, the adults segment of the market is projected to grow at the highest during the forecast period. Smart Diapers are utilized not only for convenience but also to help elderly patients who cannot manage their body functions completely. Many people struggle with incontinence, but a smart diaper can more effectively help them meet their physiological needs. The smart diaper can sense and measure the moisture level of the diaper due to sensor technology. Taking it a step further, using smartphone technology, an app can communicate the state of the diaper to the caregiver, allowing for closer monitoring.
North America, Asia Pacific and Europe are significant regional markets for smart Diapers. The increase in the aging population and disposable income are expected to drive the smart diaper market in North America. Companies working on producing diapers with sensors will allow parents or caregivers to care for babies or the elderly effectively. Smart diapers have sensors linked to smartphone apps and send out notifications when they detect a leak. These products not only provide excellent treatment, but they also aid in keeping hygiene, and preventing any form of skin infection. Low demand, as well as high cost of the smart diaper, have resulted in lower demand in the Middle East & Africa and South American regions.
Procter & Gamble (US), Kimberly-Clark (US), Simavita (Australia), Ontex (Belgium), Essity Aktiebolag (publ) (Sweden), Abena (Denmark), Sinopulsar (Taiwan), Wonderkin Co. (Honk Kong), Vandrico Solutions Inc (Canada), ATZ Global Co., Ltd. (Bangkok), and DigiSense (Israel), IMEC (Belgium), Shanghai HuaYuan Electronic Co., Ltd (China), Smardii Inc. (US), CviCloud Corporation (Taiwan), and ElderSens (US) are some of the leading players in this market. These market players have focused on new product launches and mergers & acquisitions strategies to cater to the demand for Smart Diapers across various end-users.
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Procter & Gamble (US) is the dominant player in the global Smart Diapers market. The company invests in R&D to introduce innovative products, which can be of higher quality and can be used across end-use industries at affordable prices. It also has a strong distribution channel, making products available across the globe to various end-users. Procter & Gamble is among the largest producers of diapers in the US. The company has a wide range of product offerings, as it is among the largest producers in the country. It has the highest R&D expenditure percentage compared to other major players in the market and has also expanded in recent years. It has a good brand image, is among the new manufacturers of smart diapers, and has a good product differentiation and impact on customer value. Procter & Gamble has a global presence. The company focuses on the effectiveness of growth strategy, as it is focusing on inorganic strategies. It has a strong distribution channel and has 23 manufacturing sites located in 17 states across the US and 84 manufacturing sites in 37 other countries as of 2020, making it one of the largest companies globally. The company is well aligned with its strategy of sustainable growth. It also has high operating and profit margins.
Kimberly-Clark (US) is a global health and hygiene company that manufactures and provides consumer products. The company products include diapers, tissues, paper, towels, disposable face masks, surgical gowns, and incontinence care products. It is one of the leading manufacturers of baby care, family, and childcare professional products. The company operates through three segments: personal care, consumer tissue, and K-C Professional (KCP). It sells its baby care and adult care products through the personal care segment. The company's baby care and adult care products are sold under several well-known brands, such as Huggies, Pull Ups, GoodNites, Depend, and Poise. The company sells its products directly to warehouse clubs, mass merchandisers, supermarkets, drugstores, departmental stores, and other retail outlets. It sells its products through distributors and e-commerce sites.
Kimberly-Clark has been expanding its operations outside the US, especially in developing markets such as South America, Asia Pacific, and Eastern Europe. Its R&D expenditure is directed toward new or improved personal care materials.
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The global smart diapers market size is expected to reach USD 11.4 billion by 2025, expanding at a CAGR of 6.5% from 2019 to 2025, according to a report by Radiant Insights, Inc. Introduction of smart wearable is driving manufacturers of this industry to focus on developing diapers integrated with sensors, which will enable the caregivers to take effective care of the babies and old people.
Increasing population and nuclear families in this region are the major factors boosting the regional market growth.
High birth rates in Asia Pacific and the Middle East countries are expected to provide growth opportunities for the market.
Key players operating in the global market include Alphabet's Verily, ElderSens, Pixie Scientific, SINOPULSAR, Monit Corp., Opro9, Simativa (Australia), Abena Nova, Indiegogo, and Smartipants.
Some of the key players in the market are focusing on supplying the diapers with smart new sensors, which are well updated with technologies, such as Alert plus.
This trend is projected to continue over the next few years • The smart diapers market in Asia Pacific is anticipated to witness significant growth due to increasing awareness among consumers and growing population in India, South Korea, and China • The industry is highly competitive due to the presence of main players including Abena Nova; Simativa; Sino pulsar technology Inc.; Alphabet's Verily; Pixie Scientific; Monit Corp.; Opro9; and ElderSens • Various manufacturers are focusing on new product launches and technological innovation to estimate existing and future demand patterns according to the needs of babies and adults, who can't help themselves to change the diapers when required.
