Common Mistakes To Avoid When Building Websites

At this point, everyone knows that you need a website if you want your business to have a presence of some kind. But a poorly made website can be worse than having none at all. Whether you build one yourself or hire web design services in Denver, it needs to be well-planned and free of mistakes to ensure a good user experience and conversion rate.

Here are some mistakes you ought to avoid ranging from seemingly small to major blunders.

Lack Of Contact Page Or Contact Details

It’s a surprisingly common problem that might make you think that you don’t want customers contacting you. And you probably don’t but you have to let them contact you in some way to clarify any doubts or issues they may have. 

If your customer wants to contact you but sees that you don’t have a contact page or contact details, then they might leave your page. The lack of contact details might also make your site seem scammy to some.

You should add a contact page with a clearly visible link on the header/menu bar. You can also add the details on the footer of every page. Ensure that the contact details are correct and up to date to prevent confusion and frustration.

Missing Call To Action

If you are getting tons of traffic but no conversions, then you may be missing a call to action (CTA). A CTA steers visitors in the right direction, telling them what you expect from them. Whether you want them to download a brochure or call your social media management in Denver, draft and include CTAs throughout the website accordingly.

The CTA should be to the point and relevant to the content and other elements near it. Don’t forget to convey what benefit the user will get from taking that action.

Adding Too Much

Yes, it’s important to help visitors understand what your company is all about as quickly as possible. But cluttering your web pages with too much content and design elements is not helpful. It could confuse the user and ruin your site’s look. It’s important to keep things super simple for the end-user.

Adding Too Little

On the other hand, adding too little info to the point of being cryptic is just as bad. It’s exactly what many web designers struggle with when trying their hands on minimalism. A perfect balance is needed where you’re providing all the information you need without seeming too cluttered.

Not Using HTTPS

Considering the variety of cyber threats out there, the website’s security is of great importance to users. Especially if they’re required to enter personal or financial details. As such, modern-day browsers look for a valid HTTPS certificate. If your site doesn’t have one, the browser will prompt the user that your site may be insecure.

HTTPS protects user privacy from cyber attacks by encrypting important information shared between the user and the website. So, ensure that your site has a valid SSL certificate.

Putting Social Media Buttons On Top

Social media optimization is important but not at the cost of driving potential customers away from your website. That’s exactly what you risk when you place the best social media companies in Denver with buttons with links to your profiles on top of your website. It’s a good way to lead customers to an engaging social media page. But they’re unlikely to return because they might get distracted by a notification on Instagram.

A better approach is to place these buttons in the footer. The prospective customer can go through your content before checking out your social networking profiles if they want to learn more.

Keeping G+ Button

It’s been a while since Google+ shut down. Having a G+ button on can confuse your readers or make them think that you’re old-fashioned. If you haven’t removed these buttons from your website yet, remove them now. You can replace it with something relevant like LinkedIn or Pinterest to your business.