I’m Patrick Gentry, Co-founder, and CEO of Sprout Solutions, a SaaS company that continues to transform businesses in the Philippines. Prior to Sprout, I took on different roles that brought me to different places.
I’m Patrick Gentry, Co-founder, and CEO of Sprout Solutions, a SaaS company that continues to transform businesses in the Philippines. We have created a people-centric HR as well as a benefits platform that’s tailor-made for the Philippine market.
Prior to Sprout, I took on different roles that brought me to different places: from being an environmental consultant in Canada to being an entrepreneur in Silicon Valley in California to meeting my wife in the Philippines where I have lived for the past 14 years.
It was in 2015 when I and my wife started Sprout Solutions as it was borne out of the HR pain points that I experienced in KMC Solutions, where I was one of the founding shareholders. Much like our name “Sprout,” our humble beginnings eventually led to not just our growth, but the businesses we have impacted as well. From just HR and payroll, we have grown into a holistic HR ecosystem that brings a 360-degree people experience.
Since then, we have leveraged technology as we continue to bring forward paradigm-changing solutions to the HR industry and empower HR professionals and their companies.
How Sprout Solutions Began
During my stay in the Philippines, I was one of the founding shareholders of KMC Solutions, the country’s leading serviced office and staff leasing provider. As we continued to grow and expand, the problems when it comes to HR and payroll became more and more evident.
We really felt the need to automate payroll and timekeeping in order to scale, and there were no solutions in the market that fit our needs; so we built a tool, which later evolved into Sprout Solutions. When our company started, we focused on two core products: HR and Payroll!
See Also: GetResponse – Brand Story by Simon Grabowski (Founder & CEO)
Sprout Becomes the First People Platform in the Philippines
Together with my wife, we had to determine what our purpose was in creating Sprout Solutions.
- Why do we want to help Filipino businesses?
- Why do we want to address such pain points?
- Why should businesses go for our solutions?
- What problems are we addressing?
- How do we address such pain points?
- How can we further help people in businesses?
Thus, our North Star was born, which is to impact the lives of every Filipino by improving business in the Philippines. From just addressing a problem of one company, there was an eventual ripple effect wherein our solutions also brought value to other companies.
When the pandemic hit, Sprout stepped in to help businesses in the Philippines cope with unprecedented changes and address their HR pain points. As a people platform, the Sprout ecosystem was able to be there for businesses when they needed it the most—from recruitment to timekeeping to the wellness of their employees. We continue to empower businesses in the Philippines by making them ready for the future of work!
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According to the Content Marketing Institute, content marketing is a leading way to engage with customers and get in front of potential audiences. “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. Instead of pitching your products or services, you are providing truly relevant and useful content to your prospects and customers to help them solve their issues.” Content marketing software is a key way to help businesses get the most from their content marketing.
Not only does effectively created and distributed content help keep customer interest throughout their buying journey – presenting relevant, important, and educational resources to help them realize that your brand both understands your problem and is offering a way to solve it – it also helps you get in front of new customers at the beginning of their journey, growing your brand awareness.
The role of content marketing software in Business
Content marketing ultimately plays two roles for businesses. The first is to develop a pipeline of content to educate consumers, help to generate leads, and move customers through the buyer’s journey. From white papers and case studies to instruction videos and customer testimonials, content is created to help give customers a better understanding of what can solve their problems and how your business can be part of the solution. Without being overly pushy or salesy, good content marketing is able to offer a customer their brand as a resource, increasing the likelihood that the customer will either use your brand as part of their solution or be mindful of your brand in the future as a company to engage with due to helpfulness and relevance.
The other component of content marketing is establishing and building brand awareness. The more relevant content that exists and is being consumed by readers, the more highly it ranks on Google; this means that anyone who is searching topics on Google that you’ve written about or addressed in a blog post or white paper is more likely to find your brand at the beginning of their buyer’s journey during these searches. WebFX says this about the potential impact that content marketing can have on brand awareness: “Brand awareness isn’t just whether your audience knows the name of your brand, but it’s how well they understand the qualities that make your brand unique. In order to create this distinction, your content needs to highlight the qualities that set your brand apart from your competitors. Share the details about your company that make it clear what sets you apart from others in your industry and show potential customers why they should choose you over your competitors.”
Content marketing software solutions to try for better brand awareness
Overall, content marketing can help to increase revenue and customer retention for businesses in every industry. Using content marketing software to help you manage your content marketing pieces process is one way to make sure that your material stays relevant, engaging, and organized. Here are some content marketing software solutions to consider for building brand awareness at your business.
1. SproutSocial
As social media is a critical component of your content marketing, a social media tool is important for most brands to help manage the content on their platforms. SproutSocial content marketing software helps businesses better understand reach their audience with advanced analytics and measurement tools, as well as organize and publish content with their calendar and platform publishing tools. Their all-in-one capabilities of listening, engagement, publishing, and analytics help brands not just share content and engage with users but also track the performance of their content to help shape their strategy going forward. They offer a free trial so your business can try their tools and see if there’s a good fit for your needs and goals.
2. Story, by PulsePoint
This content management platform helps businesses manage and track the performance of content across multiple platforms. Their tools allow them to scale content distribution across leading social media channels, native platforms, and premium websites at a global scale, reaching significantly more audiences and enabling more brand impressions and brand awareness with customers.
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same to Instagram stories and Facebook stories currently, Easy Tips for WhatsApp app is in trend
In case you prefer an image on someone's WhatsApp Status Tips, you will click a screenshot of this image.
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Easy Tips To Transfer and Save Photos or Videos From WhatsApp Status
WhatsApp is not any a lot of solely regarding texting any longer, varied contemporary options like WhatsApp Status, show footage conjointly matter loads to the users.
same to Instagram stories and Facebook stories currently, Easy Tips for WhatsApp app is in trend
In case you prefer an image on someone's WhatsApp Status Tips, you will click a screenshot of this image.
however what a couple of video on the WhatsApp Status, however, can you save that?
Let's plunge into this feature nowadays and learn the way to transfer somebody else's WhatsApp Status on our smartphone.
