When it comes to memorizing something, the shorter it is, the easier it becomes.
Similar is the understanding when it comes to business names. Branding your startups is one of the most important tasks. Some might feel that it is the easiest one, while on the other hand, a few might consider it to be the most difficult and confusing one. Your business or the brand name has the most important role in representing your startup.
The first thing that people would know about your startup is the business name.
A long confusing business name makes it difficult for the readers to understand the exact offerings. Not only this, the most crucial drawback for long brand names is that it is equally difficult to remember and recall at the time of any requirement, which in turn also hampers the word of mouth publicity.
The best solution to avoid all these hindrances for business promotion is to keep your business name short but meaningful at the same time.
Startup names with up to two words can be considered to be the best option. This way it will help in fulfilling all such requirements and would also meet the criteria of being in relevance of the work profile.
Selecting a business name is extremely important but do you know why?
First let’s understand the exact utility of a brand name. Business Names are exactly similar to your own name, the only difference is that your name represents a human being and your business name represents your startup. Both are equally crucial. As your name is your identity, your business name is your brand identifier.
People would know and identify your startup by your business name. Your business name will be used to advertise and promote your brand. It would create your brand value in the industry. Your clients and the customers would recognize your startup by your brand name.
Understanding the exact relevance of your brand name is required in order to sustain yourself in this competitive market. Your business name is what people would remember and refer to in order reach your startup. The existing customers would return by recalling your brand name for good and the new prospects would reach out on understanding the nature of your business and your offerings by reading your business name.
I am sure you now understand why your startup name is so crucial. It is going to lay the foundation of your brand and your career at the same time.
