No manual intervention
The ability of an automated email system to operate autonomously is one of its main advantages. Once they're configured, you may select a specific set of conditions to start the workflows, and they'll start working.
No one needs to press the send button. The email automation will run nonstop for you.
Lead nurturing
Some companies ask their sales personnel to get in touch with fresh leads right away before they get cold. But it's possible that these leads aren't quite prepared to hear from a salesperson just yet.
Contact may not want to speak with your sales staff just because they got a free how-to manual from your website.
An automated email system nurtures your leads by responding to their inquiries with relevant resources and information. The contact will learn more about your company and be more receptive when your sales staff approaches them later on if these emails are pertinent and interesting.
Boosting sales
This is a significant gain for both your sales team and marketing team because email processes are made to nurture prospective customers. There is a greater likelihood that the lead will be interested in what your company has to offer because they can see which emails and material the lead have interacted with.
Employees will receive internal emails from some automated email system platforms, such as MailSend or HubSpot, if and when an email receiver takes a particular action. For instance, completing a free demo form would indicate that a person is prepared to be approached by a member of your sales team. So that they are aware when it is time to pick up the phone, your automated email system might then automatically send them an email.
Relevancy
You may make sure that your automated email system is entirely pertinent to the recipient when you first plan them.
Nothing is more aggravating than receiving numerous emails from a business that aren't personalized for you. They're useless, filling up your inbox, and irrelevant. Most people will either unsubscribe or immediately forward your emails to their spam folders.
If your email workflows are pertinent to the reader, you'll attract more subscribers.
Brand awareness
When automation handles labor-intensive tasks, the outcomes are more reliable and appealing. An email marketing platform, in summary, gives firms the appearance of being more responsive and well-organized.
When the email contact receives useful and timely emails from your workflow, they'll inevitably be more aware of and knowledgeable about your company.
As a result, when a salesman contacts them, they will be aware of who and what your company is, and they will probably be more receptive to what you have to say.
Planned strategy
Email workflows are well-designed and have a single primary objective, unlike some businesses that only want to send the occasional email to their contact database.
Because you have the chance to plan out each workflow's operation, it enhances your whole email marketing services. As a result, make sure each email is pertinent and has a purpose.
Personalization
In personalized email processes, personalization tokens containing the contact's information are included when an email is automatically sent. The email will say "Hi, John" rather than "Hello, there."
Other personal information, including location and employer information, can be added using some email workflow tools. Adding a personal touch to an automated email system strengthens the bond between a prospect and your company on a deeper level.
Personalization is being utilized frequently to interact with contacts, and it has huge advantages for inbound marketing. Additionally, personalizing your emails can boost their open and click-through rates.
Better segmentation and targeting
Segmenting email contacts into several groups or lists based on their characteristics, recurring behaviors, and other pertinent factors is one of the most efficient, yet frequently underutilized uses of an automated email system. All of this can be kept in your convenient CRM.
To assess the interest and buy potential of various leads, you can also design sophisticated procedures like lead scoring. This means you send the appropriate message in your follow-up as a result.
Sending subscribers more specialized emails is possible by segmenting your primary list into smaller groups. This not only boosts conversions and engagement rates but also raises customer satisfaction levels.
The bottom line
Using an automated email system can help you keep your subscriber list informed and interested. With the aid of the best email marketing software such as MailSend by 500apps, you can effortlessly design automation and schedule their distribution, saving you time and fostering stronger client relationships.
