Pay-per-click advertising is different from Google Ads in several ways. Learn about the differences and which one is better for your business.
For some of us, this might be the first time we hear about Pay-per-click Advertising. Not to worry, this article will give a comprehensive explanation of PPC campaigns and the best PPC management software to generate leads and improve sales.
Pay-per-click campaign (PPC campaign) means buying visits to your site instead of earning those visits organically or automatically. PPC campaign is a form of Google Ads marketing whereby advertisers pay a token each time their business ads are clicked. For digital marketers who engage in a PPC campaign, every time an internet user clicks on your ad and is redirected to your page or website, the search engine from which such a user is redirected gets paid by you, the digital marketer.
Best plans marketing tweeted that the three major digital marketing components are: Search engine optimization (SEO), Pay-per-click advertising (PPC), and Web design.
As for Search Engine Optimization, it pushes your ranking on Google search and displays product pages at the top of the generated results. SEO involves including content that has the tenacity to improve your site's visibility and coverage on search engines. In summary, SEO helps your page or website show more often and ranked at the top in relevant searches.
There are other types of Google Ads campaigns to advertise your products and services on the internet. They are:
1. Google Search Ads
Google ads are a form of Google Ads campaign whereby your search Ads are displayed either at the top of the generated search results or at the bottom of the page. They are in-text ads that you see on SERP- Google search engine result pages.
In using Google Search Ads, you’re mainly dealing with texts and keywords. To get your products in front of potential customers when they search via the Google search engine, your content has to be compelling and unique, and your search campaigns should be branded, target your competitors’ branded terms anthemadopt it alongside your search campaign, and finally, create dynamic search ads.
2. Display Ads
Display Ads is another form of Google make that makes use of images. It is an image-based advertising campaign that allows you to target internet users who might be interested in your products and services.
Display Ads are used in creating awareness about goods and help to put your product in front of your target audience, who are likely to be interested in the products.
The Google Display Network is used in getting your Display Ads campaign across to internet users. When using the Display Ads campaign, you have to prioritize responsive display ads and remarketing strategy.
3. Video Ads
Just like the name implies, this tAd of Google Ads makes use of videos. Videos used in this PPC campaign can be inserted at intervals into video games, YouTube videos, and TV commercials.
YouTube is the most popular online streaming platform with over two billion users worldwide, making it the best application to launch your video ads campaign.
To get the best result from your Video Ads, ensure you streamline your target audience using specific keywords or demographic information. Keep the length of the Ads short and make the messaging or information direct and concise.
4. Shopping Ads
Shopping Ads are another type of Google Ads that are product-based. These products are displayed whenever an internet user searches for similar products.
Shopping ads display the products, alongside details such as price, brand name, product category, and reviews from customers who have used the products in the past. These details enable a potential customer to know the products before visiting the E-commerce or online store.
To ensure your shopping Ads attract the attention of internet users, your product images should be of high quality, adequate and accurate product information should be uploaded, and you endeavor to use popular keywords related to your products.
5. Application Ads
Application Ads are mainly referred to as App Ads. This type of google ads campaign enables you to promote your business via mobile apps. Mobile apps are designed for your business by programmers and app developers to suit your taste and budget.
These apps are promoted on Google Play, Youtube, and Google Display Network. This suggests the apps to internet users and tries most likely to install the apps.
To run a successful Apps Ads campaign, you should allow Google to optimize your ads; this might take up to seven days, to upload images, landscape videos, and portrait videos of your apps on the internet.
The Pay Per Click Ads campaign is different from all the above listed Google Ad types because all the five listed Google Ads types listed above are advertising solutions for PPC campaigns. The Pay Per Click Ads campaign can be adopted or integrated into any of the above Google Ads types.
The main difference between the Pay Per Click campaign and Search Engine Optimization is that the former requires payment while the latter is free of charge. You do not have to incur any cost for your website or page to appear in Google search results when using SEO while the Pay Per Click involves paying a token whenever your website or page is visited.
With the clear explanation provided above on how the Pay Per Click advertising is different from other types of Google Ads campaign; which were also explained as how to make the best use of them, it is essential to discuss the best PPC management software to be used by a digital marketer or business owner to improve sales and generate traffic
