For the past few years, cyber security has been one of the most talked about topics across the globe.
Enterprises have witnessed so many data breaches and heinous cyber attacks that it is almost impossible to deny the notion that individuals need to pay more attention to cyber security.
Several related concerns have become even more relevant as organizations around the world prepare to change the way they operate in the wake of the novel coronavirus pandemic.
Things like disaster planning, crisis management, and company resilience and accountability in the face of new issues are being brought to light as the global workforce becomes more dispersed and organizations everywhere rely on remote work (some for the first time).
What is cybersecurity?
Cyber security is the protection of Internet-connected systems such as hardware, software, and data from cyber threats.
This practice is used by individuals and enterprises to protect against unauthorized access to data centers and other computerized systems.
Cyber Hygiene Checklist
The cyber hygiene checklist should help your organization develop and follow a safety routine, maximizing its benefits. This commitment will also help in improving the overall cyber security position of the organization.
- People
- Processes
- Technology
Here’s a compiled list of four measures CISOs can take to improve cyber hygiene and safeguard their company.
- Encrypt devices
- Make a cyber-response strategy
- Backup and encrypt data
- Update the system on a regular basis
Full article: Four Steps to Boosting Cybersecurity Hygiene
Leading global marketing technology solutions provider STRATACACHE today announced a strategic technology partnership with Hakuhodo DY Holdings, a well-established international marketing, advertising and communications company based in Japan, to jointly develop innovative customer engagement experiences to influence shopper behavior and drive digital transformation martech news.This partnership comes in the midst of a retail evolution driven by shifting consumer demands, which is seeing more brands and retailers recognizing the value of digital transformation, leveraging advanced marketing technologies to boost in-store sales.The Hakuhodo DY Group Digital Location Media Business Center brings marketing methods which reflect how “everyday lives are changing as a result of digitalization and technology.” STRATACACHE’s complementary marketing technology offering includes a full in-house suite of marketing technology hardware, software and services to deliver scalable, personalized customer experiences.
Through STRATACACHE’s in-house retail analytics platform, Walkbase, retailers are empowered to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction.The collaborative partnership offers a unique combination of STRATACACHE’s digital technology solutions and Hakuhodo DY Holdings’s marketing technology capabilities.
The groups will conceptualize, develop and test new consumer experience strategies and scalable transformative technology solutions, providing a competitive edge in rethinking retail experiences and revolutionizing experiential retail.
Further, the two companies will research new methods to enhance path to purchase marketing and develop best-in-class solutions for retailers, manufacturers and media companies.Manish Kumar, Managing Director & SVP-APAC of STRATACACHE, said, “This collaboration fits into our strategic regional growth plan, strengthens our continual efforts to better serve our customers and helps to capture the immense potential in Japan and the expansive APAC region.”Chris Riegel, CEO of STRATACACHE, added, “At STRATACACHE, we create strategic partnerships to bring digital display, sensor, mobile and emerging technology to market, at scale.
STRATACACHE strongly believes in technology innovation and adding value to the in-store experience our customers are delivering to their shoppers by continually enhancing our solution offering.
This partnership with Hakuhodo DY Group’s robust marketing and solid business networks make our partnership a clear win-win.”“Through this partnership, STRATACACHE is unlocking marketing and media capabilities and the extensive customer base of one of the largest integrated marketing solutions companies in Japan.
