Your online marketing presence relies heavily on web design. The evolution of technology makes it even more crucial.
Thereby, To help you gather inspiration, creativity, and spice up your website, Here are 12 experts’ opinions on web design trends to inspire you in 2023.
12 Top Web Design Trends For 2023, According to Experts
1) Inclusive Design
Inclusive design is the topmost trend businesses should embrace when thinking about their next web app. What that means is making sure your web product is accessible to and usable by the widest audience.
20 years ago, the RNIB in the UK was fighting in the courts to establish laws that would force organizations to make “reasonable adjustments” for people with disabilities. The vast majority of organizations ignored that guidance for many years or paid lip service.
Fast forward to 2022 and inclusive design is more relevant than ever. Not only does it reflect the growing global acceptance that society must do more to engage and support people with disabilities. It also goes further than the accessibility movement did, promoting design for all people, regardless of background, ability, gender, age, culture, language, and more.
Whatever you create in 2023, make it inclusive!
Paul Blunden, Founder & CEO, UX247 Ltd
2) Micro-interactions
Micro-interactions, or animated gifs, are a form of subtle user feedback used on websites. An example of a micro-interaction is the color of a link changing when the mouse hovers over it. This can also be done in 2023. Because of the recent emphasis on “micro-interactions,” the same kind of experience may receive more special treatment to stand out. Picture a color gradient that gradually changes as you browse down the website or a burst of color that erupts when you click on a button. These are the types of sophisticated micro-interactions that will become more common in the future and we will see more of them in 2023 as more businesses will be leveraging them.
Gerrid Smith, Chief Marketing Officer, Joy Organics
3) Organic Shapes
The use of geometric shapes in website design was popular in 2020, but by 2023, organic forms were taking center stage. Forms devoid of strict angularity are referred to as organic or flowing. Consider the irregular and winding forms found in nature, such as hills and the banks of lakes and rivers. Rather than using hard angles and lines to divide up content, fluid shapes can be used instead.
Edward Mellett, Co-Founder, Wikijob
The Pace of Change and Design Trends 🎖
The web design industry is evolving at a much faster pace than ever before.
In the opinion of Vipul Shah, COO at Ace Infoway, “We have to understand that the “typical” web user no longer exists. Back in the 1990s, A relatively small subset of the population had internet access. Nowadays, it’s far more unbelievable to be without an internet connection. Hundreds of billions of people of different ages, backgrounds, countries, and cultures use the internet, and they expect your website to appeal to them. Therefore, no one standard can meet the needs of all populations equally.”
4) More Businesses Will Adopt a Headless Infrastructure
A headless website infrastructure decouples the front-end system from the back-end system. This eliminates design constraints that stem from templates. With a headless infrastructure, content can be displayed seamlessly on more devices — like kiosks and smartwatches. This can be a game-changer when it comes to customer acquisition.
Stephanie Venn-Watson, Co-Founder, fatty15
5) Dark Mode Functions
Web layouts that default to a “dark mode” perform a few important roles. The practical benefit is that they lessen the strain on the eyes caused by staring at displays for extended periods of time, something many people worry about. Aesthetically, switching to dark mode is a quick and simple way to give your site a cutting-edge feel while also allowing you to highlight specific design components by making them stand out against a darker backdrop.
Kenny Kline, President & Financial Lead, BarBend
6) Minimalistic Design
One of the most popular and inspiring trends is minimalism. This clean and sleek style can help businesses create a modern and professional app that is easy to use and navigate. Additionally, minimalism can create a high-end and luxurious look for businesses that want to appeal to an upscale market.
By using a flat design, you can make the most of the available space and organize your website the way that you wish. This makes it easier for the user to navigate and find information. Minimalistic designs are popular because they stick to the bare minimum. They don’t have a lot of clutter, so they’re easy to read and understand. They also provide a clean, professional look that’s attractive to businesses.
Johannes Larsson, Founder and CEO, JohannesLarsson.com
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