Analysis, planning, implementation, and control of programmes are all aspects of marketing management that help organisations achieve their objectives. It manages numerous approaches and processes to meet customer demand and focuses around various marketing strategies.It entails the process of organising and carrying out the conceptualization, pricing, promotion, and distribution of certain products, services, and ideas for the target market as well as to satisfy the needs and objectives of the consumer and the business.Marketing managers have a very broad remit. As there are more consumers, there is a corresponding rise in demand for the good or service, necessitating a variety of marketing initiatives to meet those needs. These managers also carry out all of the planning, planning, and control. There are many opportunities in this sector, therefore if you want to work in management, you should pursue it.
Marketing management involves the analysis, planning, implementation and control of programs to achieve organizational goals. It revolves around various strategies for marketing practices; it manages the various practices and techniques to deal with the customer’s demand.
It includes the process of planning and executing the conceptualization, pricing and promotion and distribution of specified goods, services and ideas for the target market and to meet customer and organizational demands and goals.
Besides, it helps businesses find a suitable niche so that they can work effectively on a small scale and expand with time. The five central marketing concepts relating to customers include:
- Production: A customer always tends to purchase goods and services that are cheap and easy to access
- Product: customer wants high-quality products at a reasonable price
- Selling: Business needs to take part in promoting products for sales actively
- Marketing: Many companies are coming up with a particular niche. A customer has plenty of options to choose from. So, a company’s success depends on the ability to satisfy the customer needs better than its competitors.
- Societal marketing: Customers are interested in a business that benefits society as a whole.
Demand and Scope
Marketing managers are in demand not only in India but across the globe. According to the Bureau of Labor Statistics, the prospects of marketing managers are expected to increase by 10% in the coming ten years. And there will also be more than 30,000 job openings in the coming year.
The scope of marketing managers is vast. With an increasing number of consumers, the need for the product or service is also increasing which requires various marketing activities to satisfy consumers’ needs. And all the planning, planning, and control are conducted by these managers. So, the scope of this field is wide, if you want to make a career in the management field then you must go with it.
Top Skills for Marketers
There are certain skills that all marketing professionals must possess because without these skills you cannot perform well as a marketing manager.
- Communications skill
- Creativity
- Problem-solving skill
- Attention to detail
- Leadership
- Adaptability
- Data analysis and analytics
- Project management
- Knowledge of marketing strategy
Top 7 Marketing Management Courses, Colleges, Syllabus & Eligibility
Here is the list of top-ranking Marketing Management colleges in India:
1) Indian Institute of Management, Ahmedabad
- Course: MBA
- Fees: INR 23,00,000
- Selection Process: CAT
- Eligibility: Bachelor’s Degree or equivalent in any discipline, GMAT/GRE scores valid for five years
2) Xavier School of Management, Jamshedpur
- Course: PGDM
- Fees: INR 55,000
- Selection Process: Interview
- Eligibility: Graduation in any discipline from a recognized university
3) Symbiosis Institute of Business Management
- Course: MBA
- Fees: INR 22,00,000
- Selection Process: Entrance test
- Eligibility: Bachelor’s Degree in any discipline with a 50%, CAT & GMAT Score
4) S. P. Jain Institute of Management & Research, Mumbai
- Course: PGDM
- Fees: INR 19,00,000
- Selection Process: Interview
- Eligibility: Bachelor’s Degree in any discipline with 50%
5) SVKM’s Narsee Monjee Institute of Management Studies
- Course: MBA
- Fees: INR 288,000
- Selection Process: Entrance test & Interview
- Eligibility: Bachelor’s degree in any discipline from a recognized university or H.Sc with 2 years of work experience
6) Amrita Vishwa Vidyapeetham, Coimbatore
- Course: MBA
- Fees: INR 12,80,000
- Selection Process: Entrance test & Interview
- Eligibility: Bachelor’s Degree or equivalent in any discipline with 50%
7) Jaipuria Institute of Management, Noida
- Course: PGDM/MBA
- Fees: 11,75,000
- Selection Process: CAT/MAT/XAT/ATMA/ GMAT score, Group Discussion & Interview
- Eligibility: Bachelor’s Degree or equivalent in any discipline with 50%
Link: https://www.cheggindia.com/career-guidance/marketing-management-details-and-insight/
