The menswear designer from London, Kaushik Velendra, is bringing a new, inclusive perspective to the men's fashion industry. The way people think about modern menswear is changing as a result of Kaushik Velendra's innate preference for statement-making clothing. Velendra creates a distinctive paradigm of traditional tailoring combined with a creative vision in order to continue showcasing appealing fashion statements. Velendra describes his brand as dominion tailoring for the future and dominion attire for the individuals.
Men's designer coats and jackets with sculptural shapes that enhance the male figure were included in Velendra's collection style. Additionally, it makes the user feel like a superhero. He uses opulent neutrals like white, rich black, soft velvety brown, softened gold, and olives in his designs, along with posh materials that are combined with precise tailoring.
The menswear designer from London wants to impart the meaning of courage and conviction while being open and inclusive of all people. In 2021, he established his atelier in east London, a neighbourhood that had previously been home to the late Alexander McQueen. Velendra opened his studio as a safe workspace for Indian students who were having trouble finding an inventive location. Finally, in response to the company's ongoing success, Kaushik Velendra moved the head office to Mayfair in january 2022
In addition to outfitting the preferences of celebrities like Bollywood leading actor Ranveer Singh for the Filmfare Awards and promotional outgrowths for movies, BFC Ambassador for Positive Change, and Hollywood famous actress Priyanka Chopra who modelled one of his armor-inspired designs, Velendra has received an abundance of positive press and feedback.
He had introduced models in 30 various nations to highlight the adaptability and fluidity of his clothing. His hallmark style is a short-sleeved enlarged gold top with robust, spheroidal shoulders that resemble armour.
The AW21 collection displayed on the programme during London Fashion Week received good industry reviews and widespread praise from publications including The New York Times, British Vogue, Vogue USA, Vogue India, and others.
