Aweber vs GetResponse: Everything You Need To Know

An introduction to Aweber vs GetResponse

Aweber, is dedicated exclusively to email marketing:

It offers a lot of the same features as GetResponse – a customizable email list, analytics tools, and so on. However, AWeber is all about segmentation and automation. It markets itself towards busy business owners who want their email campaigns to be hands-off.

Both of these services are well-known and reputable options. This can make choosing between them difficult. To help you out, let’s explore each in more detail.

Although you can build an email list manually, it’s a far easier process when you use a dedicated tool. For instance, let’s consider GetResponse:

This company actually offers a number of associated products. The email marketing service in particular helps you create emails, and send them out to your entire list or only a particular segment. You can even track and optimize your campaigns.

Aweber vs GetResponse: A brief comparison

In the following sections, we’ll compare Aweber vs Getresponse based on four criteria. By the end, you’ll have the necessary information to make the right choice for your marketing campaign.

1. Features

This is probably the most important criteria when choosing an email marketing service.

Firstly, let’s check out AWeber’s primary offerings:

• Over 700 email templates, all of which are mobile-responsive, and a drag-and-drop editor for customizing them.
• Customizable email automation, including the option to have certain actions trigger specific messages.
• The ability to fully schedule each email campaign in advance.
• Mobile-friendly, customizable sign-up forms for gathering email addresses.
• A suite of mobile apps, so you can manage your campaigns from anywhere.
• Functionality for creating segmented subscriber lists.
• Email tracking, so you can view open rates, click-throughs, and more.

As you can see, both services cover all of the basics you’ll need for a successful email campaign. However, GetResponse provides more functionality for building and customizing your emails, and its Perfect Timing feature is key for maximizing your open rates. On the other hand, Aweber provides a lot of automation options, and is particularly well optimized for mobile devices.

Now, let’s take a look at the key features offered by GetResponse:

• Over 500 pre-built email templates, and a drag-and-drop editor for building emails.
• Dynamic content options that help you personalize each email.
• A preview option to let you see what your emails will look like on mobile devices.
• Email segmentation, so you can send targeted messages to particular types of contacts.
• A calendar that helps you organize and automate your campaigns.
• A ‘Perfect Timing’ feature that sends messages when each contact is most active.
• An analytics dashboard, where you can see data about opens, clicks, shares, and more.

2. Pricing

Next up in our comparison of Aweber vs GetResponse, let’s take a look at how much you’ll pay for the features mentioned above. Each platform offers a range of pricing options.

Aweber offers a handful of tiers of plans, ranging in price from $19.99 to $149.99 per month:

The main difference between these plans is how many subscribers you can add to your list. Otherwise, all of AWeber’s features are included with even the cheapest plan. If you need room for more than 25,000 subscribers, you can also get a personalized quote.

Next up is GetResponse:

This platform offers four tiers of service, ranging from $15 per month to a whopping $1,199. Plus, if you click on the arrow next to List size for each plan, you can choose from a number of additional options. The prices will change dynamically depending on your selection, which means you can customize exactly what features and email list capacity you need.

GetResponse also provides a different feature set for each tier. At the most basic level, you’ll get access to the autoresponders and landing pages, as well as some automation functionality. Higher tiers offer more features, and allow for additional users.

3. WordPress integration

Your WordPress website is the perfect platform for your email campaigns. Adding an opt-in form to your site helps you encourage visitors to sign up for your list. Both Aweber vs GetResponse are multi-platform services, but each also offers a WordPress integration option. AWeber’s solution is its Web Form Plugin:

With this tool, you can create sign-up forms in AWeber, and place them on your WordPress site. You can also let visitors opt into your list when they leave a comment or register for an account.

It’s worth noting that while these official plugins are kept up-to-date, both have fairly poor ratings. Some users have had trouble getting them to work properly, or have found their functionality lacking. As a consequence, you’ll want to carefully test these plugins before using them on a live site.

There are alternatives you can use – most WordPress opt-in plugins will support both Aweber vs GetResponse. For example, Opt in Cat offers both a GetResponse integration plugin and an AWeber integration plugin, both of which are kept updated and have good reviews. These tools will let you create and insert sign-up forms on your WordPress site, and may be a better option than using the official plugins.

4. Ease of use

Finally, let’s take a look at how Aweber vs GetResponse compare for ease of use. After setting up your AWeber account, you’ll be walked through the process of creating your email list. First, you’ll enter some basic personal information:

Next, you can name and describe your list, and customize the confirmation email new subscribers will receive. Afterwards, you’ll be taken to your main dashboard:

Here, you can use the various tabs to start setting up your campaign. You can add people to your list, create messages, build sign-up forms, and so on. All of these features are very easy to use. Plus, there’s a comprehensive knowledge base to help you out if you need assistance.

Now, let’s check out GetResponse. After signing up and verifying your account, you’ll be given a tour of your dashboard. This will show you where all of the important options are located, and offer some tips for using each one:

After that, you’ll be given full access to your dashboard:

You can use the buttons at the top of the screen (or the handy Quick actions menu) to start creating your list, building emails, setting up the automation features, etc. There’s more of a learning curve to navigating this dashboard. However, using each feature is pretty straightforward, and there’s a dedicated help center to answer any questions you might have.

Aweber vs GetResponse: Which service should you choose?

Overall, both of these services are excellent choices. They offer large feature sets, lots of pricing options, plenty of support, and more. Which one you should opt for will depend on your situation and goals:

1. AWeber. If you want complete control over how your emails look, and you’re hoping to personalize and target them precisely, AWeber is your go-to service. It gives you the utmost in control over your email marketing campaigns. Plus, its dashboard is more user-friendly.
2. GetResponse. If you’re a busy person and want your email campaigns to essentially run themselves, GetResponse is a lifesaver. It offers the most in terms of automation. This platform also has an edge in pricing, since you can customize your plan to fit your exact needs.

If you’re still on the fence, we encourage you to sign up for both services’ free trials and give them a test run. Ultimately, what matters most is that you feel comfortable using your chosen email marketing platform, and there’s no better way to judge than by taking each one for a test drive.

Aweber vs GetResponse: A/B Testing

How well do you know your target audience?

Even if you think you’ve got your finger on the pulse, the chances are that you’ll need to do a little split testing before you figure out what speaks to each of your customers.

A/B testing is how you separate the awesome emails, from the sub-par ones.

GetResponse allows you to test up to 5 variations of each email. So A/B/C/D/E testing…

You can change your subject line, content, from field, and delivery time to make sure that you’re getting the right response from your audience.

Plus, once you’ve picked exactly what you want to test, you get to track the performance of up to 5 messages at a time.

You’ll be able to track the performance of your campaigns on your UI.

Aweber, on the other hand, lets you test up to 3 variants of your newsletters against each other. That’s still pretty good for a basic email marketing tool – but it’s still not as good as GetResponse.

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One pretty cool thing is that you can decide exactly how much of your subscribers will be exposed to each email variant.

That means that if you want to test out a pretty radical new campaign on only a handful of subscribers, you don’t have to do a 50/50 test.

Plus, tracking your split tests is easy enough, because all of the details show up on your UI homepage.

Additionally, while you can only test 3 emails against each other at any given time (2 fewer than GetResponse), you can test a range of different features, including body copy, call-to-action placement, the time you send the message and pre-header text.

In other words, Aweber doesn’t let you test as many options at a time, but it does give you more things to look at when you’re trying to build the perfect email.

Aweber vs GetResponse: Which service should you choose?

Overall, both of these services are excellent choices. They offer large feature sets, lots of pricing options, plenty of support, and more. Which one you should opt for will depend on your situation and goals:

1. AWeber. If you want complete control over how your emails look, and you’re hoping to personalize and target them precisely, AWeber is your go-to service. It gives you the utmost in control over your email marketing campaigns. Plus, its dashboard is more user-friendly.
2. GetResponse. If you’re a busy person and want your email campaigns to essentially run themselves, GetResponse is a lifesaver. It offers the most in terms of automation. This platform also has an edge in pricing, since you can customize your plan to fit your exact needs.

If you’re still on the fence, we encourage you to sign up for both services’ free trials and give them a test run. Ultimately, what matters most is that you feel comfortable using your chosen email marketing platform, and there’s no better way to judge than by taking each one for a test drive.

Conclusion

Changing email marketing services midway through a campaign is possible, but it’s not a fun process. To avoid this scenario and give yourself the best possible chance of success, you’ll want to choose your tools carefully and do plenty of research beforehand.

In this post, we’ve compared Aweber vs GetResponse in several key areas. Here’s what we found:

1. AWeber: This service is best suited to busy professionals who want to create fully-automated campaigns.
2. GetResponse: With this platform, you get total control over how your messages look and the way they’re targeted.

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