Customer data will drive business growth going into the future, but as third-party cookies continue to decline, brands are looking for ways to equip themselves with first-party data to re-market effectively. But is collecting first-party customer data that easy?
Nearly half of marketing leaders say they are not adequately leveraging first-party data sources in their marketing decision-making, according to a recent Forrester study commissioned by Eyeota.
What are the advantages of collecting first-party data with warranty management software?
When customers register with your brand, they provide their contact information and other details that help you better understand them and their needs.
1. First-party customer data is available from all your customers, in one place, including your marketplace and offline retail customers. This means you can view customer information like purchase history, contact details and more, all on a single dashboard.
2. You can build custom reports for each customer that show their past behaviour and give you information on how to sell them the most successful products in future. This can help you to send targeted emails and remarket effectively to retain maximum customers.
3. Digital warranty management software helps you maintain a record of all products which your customers buy, making warranty registrations and claims extremely simple.
How can you collect first-party data during customer onboarding?
Product Warranty Registrations - a process by which customers of a product can register their warranty with the brand to automate their claims process, is an amazing opportunity to collect first-party customer data. Read this article for a detailed explanation: http://bit.ly/3tCsALX
In an increasingly digital world, your customers want answers to their queries instantly.
Adding live chat is a quick and convenient way to engage with your customers while they are on your website.
Research confirms that 82% of website visitors who are on live chat are more likely to convert to customers.
Here is how live chat can help you grow your business.
- Both are customizable and scalable.
- Live chat is proactively engaging and helps with targeted marketing at scale
What can you do with the database collected from live chats and chatbots?
Strengthen your inbound marketing strategy. Live chat and chatbots can give you access to insights on where your consumers are in the buyer journey. This information can help you engage your target audience irrespective of where they are in the marketing funnel.
- Share your newsletter or content collaterals
- Create new experiences for the visitors by sharing tailored paid ads leading to live chats
- Showcase your products or new releases
- Upsell current customers and time your customer’s journey with key events. For instance, share a combo offer when a customer is on your pricing page
- Qualify your leads without wasting anytime
- Route your leads to the right salesperson or teams
- Follow up using the CRM
Integrate Live Video Into Your Communication Strategy
Best practices for integrating live chats into your current workflow
- Be data driven – quantify your goals and metrics to success
- Define your intent – analyze your buyer’s journey to increase your conversion rates
- Set measurable goals – use A/B testing for your messages sent through emails
- Ensure faster communication – always plan to provide an escape CTA
- Implement new tech – integrate chatbots with your current tech tools
Using live chat for your business does more than improve your sales and revenue. It helps you create strong relationships with your customer—the vital foundation for building a successful business.
Originally published on Yorke Communications
BMS Link offers Drapes and ERP Software for wholesale and Retail Scale businesses.
Drapes and ERP software took all responsibility for the business.
Responsible software that enables your business to no limit of services.
It is based on data management, customer management, the software keeps your data and relationships with clients updated.https://www.prlog.org/12880721-best-drapes-and-erp-softwarefrom-best-software-developer.html
How can you stop a foreclosurestopforeclosurefraud.com Help Stop Unlawful Foreclosures, Bank Repossession, Evictions and Foreclosure Fraud with the power of Resources, Education and Each Other.
