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10 Best SEO tools for Beginners To Use

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10 Best SEO tools for Beginners To Use

Mastering SEO optimization can be hard, especially if you’re just starting out. Fortunately, finding the best SEO tools is easy, we’ve compiled them all on this list. We reached out to over 30 SEO experts to find out what the best SEO software is and what keyword tracking tools are impressing the SEO experts. You don’t need to try all these tools, you just need to figure out which one works best for your business.

What Are SEO Tools?

SEO was first developed to improve web accessibility. It followed HTML4 guidelines and helped make a website’s content and purpose more easily identifiable. 

Meaning? Pages had to have unique titles that appropriately reflected their contents and headings that identified other relevant information. These titles, headings, and other on-page signals improve user experience and show search engines the content of a page.

People loved it. Why? Because they began to realize SEO could help them rank higher on the SERPs, resulting in more free and organic traffic.Nowadays, Google still considers these on-page cues. However, it now looks at more information (off-page, meaning not on-page SEO).

Search engine optimization software was developed to help users manage their SEO — both on-page and off-page. They also help to establish, maintain, and track your strategies. While there are tons of free SEO tools, many more robust apps and software have fees.

Why Use SEO Tools?

You can certainly do all of your SEO trackings and reporting on your own. However, it’s not always worth all the time and energy. Search engine optimization tools make your life easier, saving you from tedious data analysis and keyword research, which takes hours, if not days. 

SEO tools also offer site audits to review your current SEO strategy, showing you strong and weak areas. Companies love using SEO audits to examine metrics and compare with their competitors.

Beyond those perks, SEO also helps you assess and manage multiple websites’ SEO strategies and performance reports on the fly. Of course, SEO tool reports are usually less prone to human error than ones you generate yourself. 

Bottom line? SEO tools help you save time and effort and help you manage your search engine optimization strategies.

Best SEO (Search Engine Optimization) Tools:

  1. Google Search Console: Top SEO Tool
  2. SEMRush : Marketing SEO Tools
  3. Moz Pro: SEO Software
  4. Answer The Public: Free SEO Tools
  5. SpyFu: Free SEO Tools
  6. Google Trends: SEO Checker Tool
  7. SEOQuake: Free SEO Tools
  8. Fat Rank: SEO Tools
  9. Keywords Everywhere: SEO Keyword Tool
  10. Moz Pro: SEO Software

1. Google Search Console: Top SEO Tool

Best SEO tools

Offered for free to everyone with a website, Google Search Console lets you monitor and report on your website’s presence in Google SERP. All you need to do is verify your website by adding a code to your website. Google Analytics and you can submit your sitemap for indexing. Although you don’t need a Search Console account to appear in Google’s search results, you can control what gets indexed and how your website is represented with this account. As SEO checker tool, Search Console can help you understand how Google and its users view your website. And allow you to optimize for better performance in Google search results. It’s especially useful for new websites as it lets site owners submit web pages for search indexing. 

2. SEMRush: Marketing SEO Tools

Best SEO tools

Marketing SEO tools like SEMRush tend to be fan favorites in the SEO community. Experts love that they let you easily assess your rankings as well as identify changes and new ranking opportunities. One of the most popular features of this SEO tool is the Domain Vs Domain analysis, which allows you to easily compare your website to your competitors. If you’re looking for analytics reports to help you better understand your website’s search data, traffic, or even your competitors, you’ll be able to compare keywords and domains. The On-Page SEO Checker tool allows you to easily monitor your rankings and find some recommendations on how to improve your website’s performance.


Liraz Postan, Senior SEO & Content Manager at Outbrain, recommends SEMRush as one of the best SEO tools. She says, “My favorite SEO tool is SEMrush with the feature of “organic traffic insights”. This feature lets me see all my leading articles with one dashboard, along with related keywords, social shares and word count. This gives me a quick overview of what’s working and where to optimize. I generally use SEMrush on my daily work, love this tool, and love using its site audit to optimize our site health. We improved our site health by 100% more since.

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