10 Digital Marketing Trends For 2023
2023 arrives loaded with changes in the digital marketing sector. Getting ahead of them, knowing them and taking them into account is essential to continue growing our businesses and finding new monetization and marketing opportunities. Next, we tell you the trends in digital marketing for 2023.
1 THE CONTENT
The reality is that we are saturated with content. We spend the day looking at screens and all kinds of content appears constantly on all of them. There is no doubt that content is still king, but the reality is that not just any type of content is worth it. If you are a digital marketing professional, you have to know that nowadays not everything goes, that it is necessary and fundamental to create quality content that adds value to users. To do this, you have to get the most out of creativity and you have to talk about what you don't talk about or tell differently what is on the order of the day.
2 HYBRID EVENT MODELS
Since the arrival of the pandemic, hybrid events began to have great relevance in all sectors, including the digital marketing sector. Although things have been improving and face-to-face events have been held again for a long time, the option of offering attendance at events digitally should not be ruled out. In this way, we will be able to reach many more users and therefore increase the number of our potential customers. The hybrid event model is here to stay for all the advantages and benefits it can bring us, including flexibility and the ease of reaching people from all over the world.
3 ARTIFICIAL INTELLIGENCE
Before using artificial intelligence in your digital marketing strategies, you must be clear about what it is and what it can give us. Artificial intelligence is all the technologies that make machines think and learn in a similar way to people.
These technologies, with their respective tools, allow us to predict, understand and know the behavior of our users and customers. Thanks to artificial intelligence we can anticipate their behavior and give them what we intuit they are looking for or need.
In addition, artificial intelligence allows us to automate multiple functions, so it not only gives us the opportunity to know our audience and their behaviors but also saves us time.
4 VIRTUAL ASSISTANTS
Virtual assistants or "chatbots" are here to stay, their use in the digital marketing sector has increased in recent years as it favors interaction with customers and saves workers time thanks to the automation of answers to basic questions thereof. Being a personalized virtual experience and in collaboration with emotional intelligence, the user experience improves and the probability of converting them into recurring customers increases.
5 MOBILE
We spend most of the time with our mobile in hand and more and more people are encouraged to interact, contract services and make purchases through it. For this reason, no digital marketing professional can forget to focus their strategy on mobile. Not only is it necessary to focus on the quality of the content, but it is also essential to review the loading time of the web and the optimization of the campaigns for this type of device.
6 FIRST PARTY DATA
The arrival of the suspension of the use of third-party data by Google by 2023 forces digital marketing professionals to look for alternatives to obtain data from their clients in order to maintain the segmentation and effectiveness of their campaigns.
The trend is first party data, which is the data that the company consciously and intentionally obtains from users, in order to increase data protection measures. This strategy increases trust in the brand and increases personalization through or that will end up creating loyalty links between brands and users.
Working on the way to connect with the user is essential to obtain the data through this strategy, therefore, empathy, personalization and flexibility are essential when planning your next marketing strategies. Get ahead of the change!
7 METAVERSE
Wanting to turn your back on the reality of the metaverse is losing business and growth opportunities. 2023 may not yet be the boost year for this new virtual reality, but we can affirm that the metaverse is coming strong and knowing the opportunities it will offer in the marketing sector is essential.
The metaverse is not just Zuckerberg's Meta, there are currently several metaverses running, some of them dedicated to the world of games like Fornite or The Sims, others based on blockchain like Decentreland and even in the world of music and sports like Uttopion.
In conclusion, the metaverse has just landed, but the forecasts indicate that it still has a long way to go and that it is probably one of the main advertising channels.
8 NFTs
Non-Fungible Tokens (NFT are digital assets that are impossible to replicate, they can be tangible or intangible objects and have a very high price and market value. NFTs represent originality and exclusivity, since these products can only be owned by a single person. Large companies are already introducing this product as part of their marketing strategy, so everything indicates that this year they may begin to have greater relevance. The basis for creating a successful NFT is originality and creativity. Although NFTs are not yet used by all companies, it is important to know about them,
9 VIDEO
Video is the new king. If you want to reach more users, do not hesitate to use the video to communicate with them. A short, direct video with captions can help you reach twice as many users as a simple photo. Also check Descargar videos de Facebook
If your brand or company has content to share in streaming, do not hesitate to take advantage of it. Streaming or live video is an incredible opportunity to connect with your customers, increase proximity and get new business opportunities.
10 STORYTELLING
As we have commented before, the content is still king but it has to be of quality. Storytelling is a marketing technique that uses stories to connect with its customers and create an emotional bond with the community, thus achieving greater user attention and greater brand visibility. Including storytelling in your publications has to be something mandatory, it is no longer enough to be there and publish worthless content, we must contribute something more to our followers and clients to impact them and achieve our goal, be it sales, interaction or creation of a community. So,
