There are a lot of ways to handle online marketing for your next virtual event. If you can maximize your potential and get the word out about your event in the most effective way, then you will be well-prepared for a successful virtual event. This article discusses some of the best ways to market a virtual event productively without any financial risk by applying a well-planned marketing campaign.

Promote your virtual event well in advance.

One of the keys to marketing any type of event is to make sure that people know about it as early as possible. If you wait until the last minute, most people won't have time to sign up — they'll be too busy planning their own events or vacations.

If you're promoting an online seminar, email your list at least two weeks before the start date. Include information about what will be covered in the seminar and why it's important for them to attend, along with links to sign up for free tickets if available (or buy tickets if not).

Use a registration page template.

A great way to start marketing your virtual event is by creating a registration page that converts visitors into leads. A good registration page will help you collect the information you need from attendees, including their names, email addresses, social media accounts, and more.

If you're using an email marketing service like MailChimp or ConvertKit, you can create a landing page specifically for your virtual event and link it from your main website. This is one of the best ways to get people signed up for something that isn't happening immediately — but only if the landing page matches the look and feel of your brand's website.

Send out email marketing campaigns.

Email marketing campaigns are still one of the most powerful tools in any marketer's arsenal, and they're even more effective when used in conjunction with other forms of marketing. You can use email marketing campaigns to announce the date and time of your event, give updates on speakers and other details, and even offer discounts or incentives for those who register early or sign up for additional information about your company or product line.

Work with a blogger or an influencer to gain more exposure for your event.

This is especially effective if you're trying to reach a specific group of people. For example, if you're hosting an event focused on digital marketing, connect with someone who has written about that topic in the past and ask them if they would like to share their insights with your audience.

Make use of retargeting ads.

Retargeting ads are a great way to get more people to attend your virtual event, especially if you've already done some marketing and had some people sign up for a webinar or teleseminar but have not yet attended.

Retargeting ads are like banner ads that follow people around the Internet after they leave your site. For example, if you set up a retargeting campaign on Facebook, anyone who visits your site but doesn't convert will be shown Facebook ads for your event until they do convert.

This is a great way to build interest in an event that's coming up soon because it gives you the opportunity to reach out to people who might not have been interested before but now have second thoughts about attending because they're worried about missing something important (or because they just don't want to miss out).

Create and run Facebook ads.

Facebook ads are the most effective way to drive traffic to your event. The platform allows you to target your audience based on their interests, location, demographics, and more.

If you don't have a large budget, consider running a small campaign to test the waters and see what works best. You can then scale up based on the results.

Final Say

The key takeaway here is that virtual events are all the rage right now. Marketers should take advantage of the popularity by using these events to connect with their customers and boost brand recognition. And if you don't want to take your event virtual? At least consider using some form of digital marketing (be it email or social media) to get the word out about in-person events as well.