According to SPER Market Research, the Programmatic Advertising Market increased use of smartphones and the industry's increasing digitization are driving the market for programmatic advertising platforms to develop. The market for programmatic advertising systems is expanding as a result of both of these considerations. Additionally, programmatic advertising is a great approach for mobile app developers to monetize their work. Programmatic advertising is being used by many businesses and advertising agencies as a highly effective marketing tool and dynamic marketing channel. One of the main advantages of programmatic advertising is the capacity to more precisely adapt advertisements depending on consumer preferences.
Programmatic Advertising Market Overview (2022-2032)
- Forecast CAGR (2022-2032): 21.8%
- Forecast Market Size (2032): 53.04 billion
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Impact of COVID-19 on the Global Programmatic Advertising Market
Nearly every business has been impacted by the unmatched worldwide public health emergency known as COVID-19, and the long-term impacts are expected to have an influence on industry growth throughout the course of the forecast period. In order to assure the inclusion of underlying COVID-19 concerns and potential future directions, our continuous study expands upon our research approach. The paper provides information on COVID-19 taking into account changes in consumer demand and behaviour, buying habits, supply chain rerouting, dynamics of contemporary market forces, and significant government initiatives. Insights, analyses, projections, and forecasts are provided in the updated study, which takes the market impact of COVID-19 into account.
Global Programmatic Advertising Market Key Segments Covered
The SPER Market Research report seeks to give market dynamics, demand, and supply forecasts for the years up to 2030. This report contains statistics on product type segment growth estimates and forecasts.
By Media Type:
- Audio Ads
- DOOH
- Digital Display
- Social Ads
- Video Ads
By Device:
- Mobile
- Desktop
By Enterprise Size:
- SMBs
- Large Enterprises
By End User:
- Education
- Media
- Entertainment
- Retail
- Travel
By Region:
- North America
- Europe
- Asia-Pacific
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends, and strategies for this market. It traces the market's historic and forecast market growth by geography.
Global Programmatic Advertising Market Key Players:
The Global Programmatic Advertising Market study provides market data by competitive landscape, revenue analysis, market segments and detailed analysis of key market players such as; Adobe Systems, Inc., Verizon Communications Inc., Alphabet Inc., Tencent Holdings Ltd., Magnite, Inc., Amazon.com Inc., AT&T Inc., Alibaba Group Holdings Ltd., ECHO Marketing, Inc., Roku Inc.
SPER Market Research study aims to provide market dynamics, demand and supply with yearly forecast to 2032. This report provides data for growth estimates and forecasts for product type segment – By Media Type (Audio Ads, DOOH, Digital Display, Social Ads, Video Ads.), By Device (Mobile, Desktop), By Enterprise Size (SMBs, Large Enterprises), By End User (Education, Media and Entertainment, Retail, Travel).
For More Information, refer to below link:-
Programmatic Advertising Market Future Outlook
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