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The ultimate guide to sales performance management

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BRAVA Marketing Promotions
The ultimate guide to sales performance management

Keeping high sales is very important for the business to survive in the industry. The higher the sales, the higher will be the returns which will keep the shareholders happy. There is no doubt that with higher profits, the organization will be able to attract more investors. To increase sales performance, it is important to keep your expectations crisp and clear with the employees. The right communication of the organization standards with the employees will help both parties. While designing the organizational goals, it is important to align them with the individual goals. The superior performance of employees is given incentives, bonuses, and commissions to motivate them.


The President’s club program recognizes the best performers in the sales team and awards them for performing the best. In short, this is an employee recognition award for those who have given their best performance. This club involves some prestigious awards for the best performance meeting the standards or exceeding the sales goals. These clubs are customized as per the organization representing the achievements of the participants. Some of the recognition awards are leadership council, peak performance program, winner’s circle, high achievers club etc. This will help in employee motivation and increase employee retention. To get recognition, the employees will surely work as per the standards set by the organization.


To recognize the performance of the employees, it is important to implement an efficient sales performance management strategy. To know the performance, the sales manager requires tools like account segmentation, quota setting, territory planning, incentive compensation, and forecasting. The sales performance management system will help in keeping a proper record of sales, time duration, incentives, and bonuses, etc. Following are some of the components of sales performance management:


  • Sales planning- Sales planning is the set of strategies that are designed for the sales team to meet the targeted sales, helping the company to meet the sales goals. Sale planning is done by doing sales forecasting and looking at the competitor’s sales. To survive in the industry it is important to increase sales. While setting the sales goals, it is important to first identify the market risks and then do the planning. There are many types of sales plans like market expansion plans, new product sales plans, sales training plans, sales budget plans, territory sales plans etc. Make sure to look at past and present performance to predict the right sales standards.
  • Sales incentives- Every organization has some predetermined standards and if the employees meet these standards, they are awarded commissions and incentives. The commission structures should be modified accordingly. This way the employees will be motivated to perform well. The sales incentives will accomplish the goals of both the organization and its employees. The employee will get higher returns in terms of salary and the organization will be able to meet the sales standards or even more. The sale incentives should be distributed accurately depending upon the sales, territory, account, geographies, seniority, etc.
  • Sales insights- Sales insights reflect the metrics of the sales performance of every individual employee. This will help the organization to calculate the employee sales incentive. The software will help the sales manager to collect the sales data of every individual employee. The insights will show the actual health of the organization so that the strategies can be done accurately.


Above are the components of sales performance management highlighting where to sell, how to sell and what to sell. This way the sales manager will be able to look out for every aspect to focus on increasing sales. The priorities will be defined right to succeed in the market. Getting sale performance management software will help the organization to keep a better eye on every individual employee. This will make it easy to ascertain sales performance so that incentives are distributed right. Following are some of the benefits of sales performance management software:


  • Proactive sales performance management- With the help of this software, the sales leader or the manager will be able to control the situation by making things happen rather than waiting and then reacting. The sales performance management software will help the sales team to build strategies to align the organizational goals with the sales representatives.
  • Better insights- The sales performance management software will help empower the sales representative with real insights through tools. This will include everything like the sales are done, the time duration in which sales are done, incentive plan documentation, commission data and much more. The insights will be highlighted on the dashboard showing performance and compensation.
  • Competition- It is important to have healthy competition among the employees. Having a sense of competition will bring in better efficiency and room for innovation. Looking at their colleagues performing well and earning more than them, will motivate the others to make more sales also. This will for sure pump the sales of the organization.
  • Transparency- The software will be accessible to both the employer and employee who are given the control. This will show a clear result which will bring transparency and will reduce the level of disputes. This will also show that all the employees are given the same consideration and they are valued if they perform well for the organization.


So above are some of the benefits of having sales performance management software in the organization. If you are looking for one, you can contact ‘Aurochs Solutions’ online. They have the incentive compensation solution suite for all industry types. Know that they have business-ready interfaces which are life sciences focused, highly configurable, low maintenance, intuitive interfaces, and mobile compatible. It is all about maintaining the right balance between motivating the sales force and earning higher returns on investments made. They have combined 100 years of experience in incentive compensation management in the life sciences industry. To know more about their services, you can visit their online platform. Go through their latest project listed on their website to know how they work.

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