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Best Digital Marketing training courses in Lahore

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Burraq engineering solution
Best Digital Marketing training courses in Lahore

Digital marketing enables instantaneous reach to consumers. This task can be achieved through the use of certain internet-based technologies, such as the internet, social media channels, search engine involvement, mobile devices, and handheld devices. Burraq IT solution provides online Digital Marketing training courses in Lahore. Today, the concept of marketing has completely changed. Today, companies do not need to run lengthy campaigns to get a consumer response, and the digitalization of marketing trends has made this possible.


Course features

1.       Content marketing

2.       Google Analytics

3.       Google AdSense

4.       Website development with WordPress

5.       Website customization with WordPress

6.       Benefits of digital marketing

7.       SWOT analysis

8.       Semantic SEO

9.       Marketing on LinkedIn

Types of online marketing strategies

You first need to define your strategy to get the most out of your online marketing budget. Set realistic goals and start small. After testing your strategy to see what works and what doesn't, you can consider expanding. Here are some common types of online marketing strategies

Content marketing

Content marketing, a trending term, refers to creating 'natural content' to increase brand awareness. Natural content refers to any form of shareable media that encourages your customers to interact with your brand. Types of content include videos, blog posts, and infographics. This online marketing strategy is generally inexpensive and is primarily used to expand brand awareness and establish the company as a leader in its industry.

Online advertising

If you visit a website and see an advertisement with an image or video, it is a display advertisement. This type of online marketing is a great way to increase product awareness and get your brand in front of a wider audience. Display ads are usually very eye-catching and can be easily created using Google Ad Gallery. Find out how to create display ads easily and how to make them successful.

Email marketing

The name says it all. Email marketing, simply put, is the use of email to reach customers. This can range from special sales and limited-time email promotions to sending weekly emails with industry updates and thought leadership articles. With email marketing, it is important that customers voluntarily provide information, rather than finding users based on external email lists. Emails sent to people who have not voluntarily signed up are more likely to be perceived as spam.

Search-linked advertising (PPC)

This is an online marketing strategy that uses services such as Google Ads to promote companies by displaying advertisements on search engine results pages. Companies can display specific text ads when customers search for certain keywords on Google. Search advertising may seem complicated, but it is simple to use and can help your company tap into this market, which is searched for 3.5 billion times a day.

Search engine optimization

Search engine optimization (SEO), also known as 'organic marketing', uses natural processes to promote your website on search engine result pages. This can range from including specific keywords on certain pages to ensuring that your website is structured in a clear, user-friendly way that is not confusing to users. For more information on the steps to create a Google-friendly website, click here. See also.

Social media marketing

This online marketing strategy includes paid and free features on social networks such as Google+, Facebook, Twitter, LinkedIn, and Pinterest. Brands can publish interesting and engaging articles from their own or other sites for free or for a fee to get their message across to specific audiences. Social networks are a valuable resource where customers can easily share interesting content with like-minded people. While online marketing strategies vary depending on the type of company and its main objectives, one thing is certain: internet marketing has become indispensable. Regardless of the type or size of the company, Mercury

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