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Communicating Science is a Science

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Inspire Agency
Communicating Science is a Science

Scientific research, by its very nature, is methodical and systematic. While following scientific protocols makes for good science, it often does not lend itself to good communication. At Inspire Agency, we developed methods and protocols to communicate your message of science well. These strategies help us understand the science in every project we touch.


Inspire Agency begins our process with interviews and research. We can’t effectively share a bio-pharmaceutical, bio-medical, or bio-tech story if we fail to understand it ourselves. It’s crucial that we understand the science to convey the body of knowledge and make it consumable for not only other scientists, but also the media, potential investors, and more.  


Recently, the Inspire Agency Team worked with a bio-tech firm to market their new cutting-edge cell and gene therapy. To better understand the science, the researchers and scientists explained in detail the potential of the innovation, and we delved deeper with a series of follow-up questions before developing a marketing campaign around the new therapy. The result was not only visually stunning but also scientifically accurate.   


Your science is innovative, but is your content that promotes what you do? Ironically, most Life Science and Med Tech corporations do not utilize cutting edge marketing techniques. Your organization should strive for the marketing to look and feel as innovative as the developments you want to share.  


Let Inspire Agency communicate your scientific discoveries with our own proven marketing science. 


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