Perhaps the reason why is its period World War 1 setting, which has caused the game to stand out in a crowd of future-set shooters like Call of Duty: Infinite Warfare and Titanfall 2.
However, it turns out the historical setting for the upcoming title was actually initially rejected by an EA executive.
"If you look at what other partners in our industry are doing, they're going into sci-fi; we've had a lot of success in the modern military space.
The technical revolution or evolution during those four years is probably unmatched in the history of mankind.
"I think that what the internet is telling us with 31 million views and the most seen trailer of the history of EA is that the World War I theme is resonating with players out there.
According to a YouTube playlist that monitors the most disliked videos on YouTube, the trailer is currently sitting at No 2 with almost 2.4 million dislikes, behind Justin Bieber's Baby.