Today's customer journey is so non-linear that determining where it all began is difficult. But one thing is certain: the user will end up searching for something on Google in order to find the answer.
Search has progressed from a simple Q&A platform to a primary channel with significant sway over all stages and funnels of your customer journey. According to several marketing statistics and studies, organic search engine ranking helps businesses improve their performance and success year after year.
What is On-Page SEO?
On-page SEO is the practise of optimising your own website and content to rank higher in search engines and attract more relevant traffic. As the name suggests, on-page SEO involves website elements such as text, images, and even the overall user experience of your site.
What Is the Importance of On-Page SEO?
Because search engine crawlers use these factors to assess and determine which content should appear at the top of the search results page (SERP) when users enter keywords into the search bar, on-page SEO is critical to your SEO strategy.
According to Google's How Search Works, "the most basic signal that information is relevant is when a webpage contains the same keywords as your search query." Include relevant keywords in important on-page elements such as metadata, headings, body copy, and even images to determine whether the content is relevant to the user's queries.
Furthermore, optimising these on-page factors assists searchers in finding the most valuable content that best answers their questions or concerns.
The Complete On-Page SEO Checklist for 2023
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1. Use Concise Page Titles & H1 Tags
The title is one of the most important on-page SEO factors. The title tags are one of the factors that web crawlers use to determine the intent of your page in relation to a search query.
Make your titles memorable and appealing. It should be brief and descriptive, capturing the essence of your page. Take note that title tags should include the primary keyword for the page.
Remember to include an H1 title tag in your title — an HTML tag that informs search engines that the copy you wrapped is the page's title copy and an important component of your content.
2. Use Descriptive and SEO-Friendly URLs
Every page on your website has its own unique and memorable URL. Consider it your virtual address.
Keep your URL to a maximum of 5 words and avoid using special characters. Your URL should also include your focus keyword to ensure consistency when users read or browse through your content.
It may have a minor impact on your SERP ranking, but it's worth the effort because it makes your URL easier for both users and search engines to read and remember.
3. Have a Compelling Meta Description
Meta descriptions are small snippets of text that best describe the content of your page on the SERP. It differentiates your outcome, and reading it should give you an idea of what to expect from the article.
Remember to be descriptive while keeping the 928-pixel width limit in mind when writing your meta descriptions.
To entice readers to click, read, or learn more about your content, include your primary keyword in the first paragraph of your copy, along with a strong and compelling call to action.
4. Be Cautious of Keyword Placements
Your keywords should appear in the title, URL, meta descriptions, subheadings (if possible), and the first 100 words of your content.
Placing your keywords on key on-page elements will assist Google in determining the topic of your page. Two to three times per hundred words, use your keywords. But don't be concerned. Come to our best online marketing course in Delhi, where we will teach you in-depth, practical SEO in the most straightforward manner possible.
Avoid keyword stuffing, which is the practise of stuffing your content with your primary keywords in order to manipulate your site's ranking in search engine results pages (SERPs). Insert your keywords as naturally and seamlessly as possible into your content.
5. Write Relevant, Quality, Long-form Content
According to a SEMrush study, long-form content with more than 3000 words receives more traffic, social shares, and backlinks.
Longer posts (1,000 to 2,000 words) attract more backlinks, which boosts your page's authority and ranking in SERPs. Your content should be of high quality, unique, and timely. Your information should be relevant to the goal category of your search intent.
It's also a good idea to prioritise content that will be useful and relevant in the long run. This ensures that the information in your content remains current.
Quality content should be simple to understand. It doesn't have to be riddled with jargon and lofty terms that only industry insiders will understand.
You can also use bullet points and number lists in your content to help organise the information on your page. Short paragraphs are also recommended to make your content easier to digest.
Of course, content does not have to be limited to text. You can use media to make your content more understandable and enjoyable to read.
Conclusion
It can be difficult to optimise your website for the coming year. If you don't have time, you can always send us a message or leave a message in the comments section. I eagerly await your response!
Are you a newbie and want to understand what is SEO and how it works?
You can follow this complete on-page SEO Guide to learn step by step.
Here we shared 10 best on-page SEO techniques that are enough to rank your website well.
