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Why Google Screened Badge is Changing Digital Advertising

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Greg Tresler
Why Google Screened Badge is Changing Digital Advertising

If you're a business owner, there's a good chance you've heard of Google Screened. What is Google Screened, what should you expect if your business is screened and why Google Screened badge is changing the digital advertising.


Google Screened is a business verification program created by Google to help identify credible and trustworthy service providers. Verified companies will have their logo and profile featured on the ‘Find professionals on Google’ page and businesses showing the screening badge will be regarded as legitimate service providers, having gone through an extensive screening process that involves background checks, customer reviews, trade associations, business licensing records and more.


Google has always been a leader in the digital advertising industry. With the recent release of their Screened Badge, they are continuing to lead the way by helping businesses to verify their identities and prove that they are legitimate businesses. This badge will help to improve ad quality and protect users from scam ads.


To get the Google Screened badge, businesses need to register and provide verification documents. This will allow Google to verify that the business is legitimate and can be trusted with running ads on its platform. Once a business has been verified, it will receive the badge which indicates that they are a legitimate business and have met all of Google’s standards.


The Google Screened ads is a major step forward for digital advertising, as it will help to ensure that businesses are legitimate and trustworthy. It also helps protect users from scam ads, which can be damaging not only in financial terms but also in terms of trustworthiness. By providing this badge, Google is showing that they take ad quality and security seriously, which is something that users value.


Overall, the Google Screened badge is a great step forward for digital advertising. It helps to ensure that businesses are legitimate and trustworthy, and it also protects users from scam ads. By providing this badge, Google is showing its commitment to ad quality and security, which will help to build trust with users. With the Google Screened badge, digital advertising is now a more secure and trustworthy experience for everyone involved.


The Benefits of Having a Google Screened Badge

If you're an independent contractor or small business owner, having a Google Screened badge can be a great way to stand out from the competition and build more trust with potential customers. The badge is designed to give customers peace of mind that they are engaging with reliable professionals who are pre-vetted by Google and are held to certain standards. Here's why you should have to become Google Screened


Verification Process 

To get the badge, businesses must go through a verification process with Google. This includes verifying their address, contact information, insurance coverage, and other details about their services and fees. By ensuring that all businesses have gone through this process, customers can feel more confident in knowing that the professionals they hire have been properly vetted by Google. 


Increased Visibility 

Having a Google Screened badge will also make your business more visible online. When customers search for services related to your business on Google, your business listing will appear at the top of the results along with your badge. This increased visibility can attract more potential customers who may otherwise not have seen your listing in search results without the badge. 


More Credibility 

The final major benefit of having a Google Screened badge is that it gives you credibility in the eyes of potential customers. Since all businesses that have earned the badge have gone through a rigorous verification process with Google, customers know they can trust that they are engaging with legitimate professionals when they see the badge on any listings they come across while searching online. This can help boost customer confidence and lead to more conversions for your business overall.  


Having a Google verified badge can be extremely beneficial for businesses, individuals, and organizations alike. Not only does it confer a sense of authority and credibility to the entity associated with it, but it has some tangible business benefits as well. If you're an independent contractor or small business owner looking to stand out from the competition and build trust with potential customers, getting a Google Screened badge is worth considering.


Not only does it provide assurance to potential customers that you have been pre-vetted by Google and meet certain standards, but it also increases visibility online and adds credibility to your brand as well. All in all, having a Google Screened badge can be an invaluable asset for any small business looking to grow its customer base!


Achieving Google Screened Badge Status 

The internet can be a tricky place to do business. You want to ensure that your company is seen as an industry leader and that customers trust you with their business. One of the best ways to establish this trust is by becoming a Google Screened badge holder. Achieving this badge is no easy feat, but it can be done with the right amount of preparation and dedication. Let’s take a closer look at what it means and how to become Google Screened.


What Does It Mean To Become A Google Screened Badge Holder? 

For your business to become a Google Screened badge holder, it has to pass two rigorous tests. First, you must prove that your company is compliant with Google’s policies regarding how businesses should operate online. This includes making sure that your website adheres to webmaster guidelines and other industry standards of quality and safety. Second, you have to demonstrate that you are willing and able to provide superior customer service through reviews, ratings, or other feedback from satisfied customers. If your business can pass both tests then you will be eligible for the Google Screened badge status. 


How Do I Prepare For The Tests? 

Once you have decided that becoming a Google Screened badge holder is something that your business wants to pursue, some steps need to be taken for you to prepare yourself for the tests. First and foremost, make sure that all aspects of your website adhere strictly to webmaster guidelines as outlined by Google – this includes HTML tags, content quality, page load times, etc. Next, review any customer reviews or ratings on social media platforms like Yelp! or Facebook; if these ratings are not glowing then focus on improving the customer experience for more positive reviews/ratings come in down the line.


Additionally, make sure all contact points (phone numbers & emails) are up-to-date so potential customers can easily reach out when they need assistance or have questions about products/services offered by your business. Finally, research ways in which you can improve customer service – such as offering helpful tips & tutorials via blog posts or creating an FAQ page on your website - so potential customers know they’ll receive top-notch service after signing up with your company.  


Taking the time and effort necessary to become a Google Screened badge holder is well worth it because it offers tremendous credibility in terms of customer trustworthiness and industry authority within search engine results pages (SERPs). Businesses should take advantage of this opportunity by carefully researching what’s required to become eligible for the badge status and taking proactive steps towards achieving this goal – such as updating customer contact information & optimizing website content according to webmaster guidelines – before submitting their applications for consideration by Google representatives. Doing so will give businesses an edge over competitors who have not yet achieved this status but may be considering doing so down the line; ultimately leading them toward success in their respective industries!


If you’re interested in learning more about our services or want to discuss how we can help you achieve your specific business goals, feel free to contact us!



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Greg Tresler
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