Some companies prefer to manage their PR Firm internally by entrusting this task to the person(s) responsible for Marketing / Communication. This can save time or save money for the company. Moreover, digital tools to manage your PR yourself, such as PR Firm Singapore, have multiplied. However, the experience and time needed to manage your PR effectively should not be overlooked.
Define your goals
The first advantage of working with an agency is to help you clarify your communication needs.
Win time
“Of course you can internalise PR. But the problem is that there is inertia. It takes 3 months to get into the rhythm and have real benefits". "PR is not a matter of specialists because it is content creation and entrepreneurs can do it. But that takes a lot of time, a real ability to take a step back, get out of everyday life and produce relevant content. Often a startup that devotes 2 days a month to Press Relations, will actually lose 2 days because it will not have obtained enough volume in this time. For our part, we evaluate the time to spend at 5 days per month when we want to internalise the function and obtain results.
This is the advantage of calling on press relations professionals: saving time. They know exactly how to contact journalists, which media to address and they have privileged contacts with them.
Tell a story
Another strength is knowing how to build an impactful story about your company, to convey a consistent and quality image. They are often excellent editors, aware of the news on which to bounce. When you create your content yourself, there's an 85% chance it won't be read by journalists. There are codes to know to write a press release that appeals to the journalist. It's our expertise.
Choose the right mode of communication
Finally, the agency also accompanies you on the most appropriate form to give to your Public Relations: press releases, conferences or appointments. The interest of an agency lies in the quality of the media coverage that will be offered to the company at the level of talks, interviews and appointments.
It is therefore essential to take these parameters into account when looking at the costs of a PR agency such as PR firm Singapore and choosing between insourcing or outsourcing your press relations.
