It s been long rumored that Google was looking to one up its own Messenger and Hangouts messaging apps.

Allo has got cutesy little features like easy-to-use volume control to shout messages read as: make font bigger .

But some of the woah future moments came with a demo of impressive image recognition built into the app.

You can also message @google and launch all the powers of the Google search engine brain, powered by Google s own Knowledge Graph.

You can also make this robot text messaging a group experience, and maybe the coolest feature, Allo has its own incognito mode, which end-to-end encrypts your messages.

Seems Google is continuing its aggressive campaign to conquer your iPhone.

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