Step aside Alexa, Google has its own voice-based digital assistant: Google Assistant.
While it lacks a proper or even pretty name, this could be the mother of all voice-activated assistants.
"Our ability to do conversational understanding is far ahead of what other assistants can do," said Google CEO Sundar Pichai, who announced the new assistant from the Google I/O 2016 developers conference keynote stage on Wednesday.
It will let users manage and access schedules, find out about traffic, track packages, and ask Google Assistant general interest questions.
Google Assistant will actually work during conversations and automatically try to help with, for instance, dinner reservations the group is discussing.
It will also bring in outside, relevant information like restaurant cards, the kind you normally see in Google Now and Google search results , and then guide users through setting number of diners, time to dine and making reservations with Open Table.