This article was originally written by Dom Nicastro for
New York City B2B marketing provider Madison Logic has acquired a B2B lead-generation company that will allow it to expand its account-based marketing program ABM beyond the US and into Europe and Asia.
Madison Logic officials told CMSWire it has acquired Internal Results, a Dublin-based provider that helps Madison Logic execute media and marketing campaigns on a global scale.
B2B Sales Solutions
Internal Results bread-and-butter is performance-based B2B sales solutions for the technology marketplace through their proprietary prospecting methodologies, ensuring achievement of quarterly goals and ROI on lead generation investments, according to Madison Logic officials.
Madison Logic will be able to show clients a much larger footprint and expand the list of companies they can target outside the US for more attractive proposals, O Regan said.
Madison Logic s technology platform and proprietary B2B data will help us add to our product set and ultimately enhance our effectiveness in placing campaigns for our customers, Chris Whife, co-founder of Internal Results, said.
The acquisition follows growth in 2015 for Madison Logic, which posted a more than 72 percent revenue increase in 2015.