Now, six years later, the company has unveiled the fruits of that labor: a brand-new website for their global online presence at global.canon.

The move will likely confuse some people, given that the .com TLD remains the most popular and commonly used TLD, and the fact that consumers will likely still default to canon.com when trying to navigate to the corporation s online presence.

But the move sets Canon apart, being one of only a few corporations with one of these new branded TLDs others include Barclays bank and automaker BMW , as well as allowing them an SEO and security benefit to sites they host on it.

Canon s old .com address will redirect to the global.canon address, which will either limit the number of consumers thrown off by the new URL, or cause greater confusion.

It will be interesting to see if more corporations follow suit and move their websites over to branded TLDs.

It could also make the process of finding the company website you are looking for that much more complicated, so the jury is still out on whether this is a good direction.

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