It feels nasty when you re working for lead generation ROI so hard that you start sacrificing your integrity.

But you need more leads for your company – what can you do?

You ll ask why that s relevant.

This time, the community of marketing pro s tackled a specific case of using cold emails in business.

Like business in general, any marketing strategy can be done ethically – or not.

And you re completely in control of that.

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