Saying that people are addicted to social media would not be considered an understatement in today’s world. Social media is a career in itself and since last decade there has been plenty of job opportunities for content creators, influencers, brands, companies, etc. Social media never stops evolving and is the main source of networking and connecting today.
Given the importance of social media in people’s lives, businesses, marketers, artists, all flock to social platforms in the hope of connecting with their target audience. However, because of the content traffic, there is an overload on social media, hence the competition is very high. It can be challenging for any individual or brand/company to stand out and get highlighted. The audience too has varied interests when it comes to content. It is important to stay updated with the latest trends unless you have a clear social media marketing or digital marketing strategy to follow. Such as, we at Rioconn give the brand a push they need to break the clutter. We forge ideas that influence to tell stories that sell.
The game of authenticity:
Authenticity is the key. Almost 60% of the GenZ crowd is active on social media platforms like Instagram and Youtube. Any content that grabs the attention of GenZ, goes viral. However this crowd is constantly looking out for relatable and authentic content. The audience is more likely to share your content if it is relatable if not directly than indirectly. Adding a hint of personal essence to your brand content is a way to go! Moreover, building relationships and connections with the audience too works in your favor.
Short videos & Reels for the wins:
Videos will dominate! We all are aware of the effect reels has on all the users, active or not. When it comes to video content, Youtube is the hero platform. Although, since instagram introduced reels, it became a popular phenom and gained traction instantly. Short video content was not a thing before a while ago, GenZ has been the driving demographic behind this trend, it is clear why short engaging videos are so wide-spread. As the attention span shrinks from generation to generation, the reels or short video content will remain a trend. Influencers and content creators have been thriving by making these videos where they promote products, brands and much more. Although one does not necessarily need an influencer to gain engagement. Reels are short, video-form, creative and interesting, hence they do much better than static posts.
Tight-knit community:
Since the last few years there has been a sudden increase of users as well as content, which does not serve well for if not all, many people. For some users, the traffic is slowly becoming an issue, because of that they seek another means of communication. Small communities with like-minded people are eventually the main target audience, where they can share and create content more freely. These communities have smaller audiences but have high engagement rates. Facebook and Linkedin took advantage of this trend and it worked well. Facebook groups saw a rise in their communities and groups which coincided perfectly with the current scenario that the world is facing. It served as the correct space for people to engage with one another.
You can use this as an advantage to draw your audience around a focal point that can be anything from your brand or a specific product. Gather feedback, gain valuable insights and content and drive the conversation with your audience.
Instagram:
Instagram, if not only, is the people’s most favorite and used app globally. There are close to zero changes of it going out of trend. The younger generation is practically addicted to instagram, so much so it is the first thing in the morning to check as soon as they wake. Current trends, music, promotions, campaigns, news, awareness, education, connection, art, and so much more, everything is on this one app. Not just B2C but instagram will become more important to B2B business specifically. This is one of the most crowded social media platforms, hence you need to make sure what your target audience is and then strategically use the platform. Looking for an advertising agency in Ahmedabad? Rioconn is a growth centered creative and digital marketing agency. We offer identity design, web design, packaging and environmental graphics, e-commerce, branding, digital marketing and Social Media Marketing. Visit us now to explore the advertising costs!
Augmented Reality:
Augmented reality is the type of technology that allows digital images and information to be displayed onto the physical environment. You must’ve seen the filters being used to click pictures or selfies nowadays, are one example of augmented reality effects. It is a very popular feature especially with the younger generation. Although the AR feature which is the rising trend, is not limited to just the funny effects and filters. It is turning into a different experience connecting the real and virtual world. For example: Pokemon Go.
Virtual Reality:
Virtual Reality is in its building stage and will be trending soon. It would be one of the best and advanced technological trends which will grow in speed. Virtual Reality (VR) will make the virtual world your reality (real world), in simpler words, you will be able to feel and experience the virtual world. 3D is one of the best examples of the same. Youtube is already experimenting with the virtual reality feature and instagram too will soon follow the steps. The best thing about virtual reality right now is that this is just the beginning.
Inclusivity:
Social responsibility is a must-spoken topic when it comes to targeting audiences in recent days. Especially when the target is the younger generation, as they care about social topics and people’s views on it. Brands will need to recognize which topic interests or means the most to their audience and go over into action. Users and consumers have set high standards for brands and companies when it comes to social responsibilities.
Social media trends keep changing and that’s why you need to keep an eye out for the buzz! Make sure you blend creativity with media and technology to help your brand grow faster, scale wider and be remembered.
People who are looking to generate revenue and create online identity need to go for the best social media platform.
One who is able to good bulk followers for their Instagram profile will really find it easy to promote business worldwide.
This makes clear that followers are very important to use a social media platform like Instagram.There are many media solutions which need investment for promotion but one looking out to reach the target audience without wasting a single penny needs followers.
It will help to create your own network where content can be shared in big groups and community with the help of followers.
Professional looking profile with active content, bio, and photos can help to convert visitors in followers.
It is possible if you are looking for a similar type of audience and thus sharing each other post will indirectly increase the audience.
https://www.justwebworld.com/how-to-increase-instagram-followers/
Instagram is probably one of the most vital parts of the life of a number of businesses all over the globe.
If you are also running a business and you are on Instagram, it is obvious that you need ideal marketing strategies, so that you can remain ahead in this immensely competitive market.
There is a chance that you are creating the best possible Instagram contents but if it is not appealing to the target buyers, there is no point in creating a profile.
You have to spend time and understand your existing customers.
This will help you to understand your target audience and it will be easier for you to create content that is going to revolve around them.Ensure that you are talking with them and not at themMarketing on social media is no excuse to spam followers with sales materials.
The first thing is that it is going to make your brand make feel human and you are going to feel less corporate.
