Here s our daily recap of what happened in marketing technology, as reported on Marketing Land and other places across the web.
Make room for Google Home, Amazon Echo/Alexa
May 18, 2016 by Barry Levine
The tech giant announces its new front end for everything you do in your home.
Google announces Firebase Analytics & Universal App Campaigns updates for app developers
May 18, 2016 by Ginny Marvin
The company says it has driven more than 2 billion app installs from ads, putting it on par with Facebook.
Google I/O Live Blog: Home voice-activated assistant, Allo messaging app announced
May 18, 2016 by Danny Sullivan
Google announces its rival to the Amazon Echo, unveils yet another messaging app.
Startup Grey Jean launches AI-powered personalization platform
May 17, 2016 by Barry Levine
New York City-based firm says it can achieve up to 72 percent accuracy in predicting a customer s next likely purchase.
From Around The Web:
6 Free CRO Tools Worth Considering, www.lunametrics.com
How 8 Different A/B Testing Tools Affect Site Speed, conversionxl.com
EBay eyes huge opportunities to personalize shopping through artificial intelligence, www.retaildive.com
Aberdeen Group Partners With Bombora to Offer B2B Intent Data, www.marketwired.com
Openprise Announces Free Diagnostic Tool to Assess the Readiness of Companies Lead & Contact Data for Marketing Automation, Account Based Marketing, & Predictive Analytics, openprisetech.com
YuMe Doubles Up on Protection for Advertisers and Brands with Native SDK-Driven Brand Safety and Integral Ad Science s Bid Expert, www.yume.com
Marketers Struggle to Balance Marketing Technology Tools and Talent, www.emarketer.com
MarTech Advisor Investscape Q1 2016 – Analyzing the $2240.51 Million Martech Investments that Kicked Off the Year, www.martechadvisor.com
Why chief digital officers are all the rage, www.internetretailer.com
Big Updates for Yahoo Mail Apps, yahoomail.tumblr.com
People Prefer Silent, End-Roll, Non-Auto-Play Video Ads Report , www.adweek.com