Australian retailer Myer has partnered with eBay to launch a virtual reality store, where shoppers can browse and purchase items using a VR headset.
The companies are calling labelling it "the world's first virtual reality department store".
The eBay VR Department Store app contains over 12,500 products that visitors can view as 3D models, and add to their basket using a system developed by eBay called Sight Search.
Owners of virtual reality headsets can get onto the store by downloading the eBay VR Department Store app on their smartphone and then loading their device into their VR viewer.
The app provides additional suggestions as they progress through the store.
You can add items to your basket by looking at them
Shop 'til your battery drops
Rather than just taking eBay and adding virtual reality elements to it, eBay and Myer want the app to serve as a virtual reality replica of the physical shopping experience, with the added benefits offered by shopping online.