By that definition, we've been using cosmetics since the Ice Age, where red pigment used to adorn the body was found in South African caves.
Instagram and Tinder have only enhanced this, creating a false beauty reality, thanks to the popularity of filters and retouching apps.
However, technology has helped broaden the mainstream media space empowering women.
For the first time, we're seeing girls of all shapes and sizes, who have a variety of different skin tones, who have extreme acne, being given face time.
2 Technology is empowering women to see through the bullshit
"In the factory we make cosmetics; in the drugstore we sell hope"
Beauty brands like Revlon create this unattainable image of beauty, and sell hope to women that they may achieve it.
3D printing is enabling women to bypass premium brands in the hunt for premium results.