Purchases on e-commerce sites have only increased in recent years. Faced with this growing influx of customers, certain standards must be respected to maximize the quality of the experience and the efficiency of your e-commerce site. Here are 4 basics to guarantee optimal customer satisfaction and to make your website one of top online shopping websites.
Offer an optimized m-commerce experience on your e-commerce site
Offering the possibility of buying via mobile has become essential. Also, it is necessary to favor the development of a responsive website or an application.
In order to determine the best channel to encourage the purchase, stop your choice above all according to the technical need.
The first deciding factor is the display speed that your solution offers. The issue of speed directly impacts the impression of fluidity (on the site or on the mobile) and therefore the experience of your customers. It is thus a major element of reassurance which nourishes the confidence of your customers.
The second decision factor is Google SEO. The latter now adopts a mobile-first perspective and promotes e-commerce sites accessible on mobile.
Promote purchases and improve the experience of your e-commerce site through images
The image is omnipresent and a good shopping experience must apply this rule. A quality visual is often associated with product quality in the mind of the consumer. It can also help improve the customer experience. Your image must imperatively allow you to "take in hand" the product: close-ups, details, materials...
To promote immersion, do not hesitate to use videos or 3D views. This is all the more true since searching for products by image is now a common practice among consumers.
Streamline the payment of your e-commerce site
Payment is a key step in the buying process. Here are two recommendations to speed up the purchase process and optimize the efficiency of your site to make it one of top online shopping websites while increasing the number of sales and customer satisfaction:
Offer several payment methods
Simplify the order tunnel by giving the possibility of finalizing the purchase via a guest mode, without creating a customer account, simply via the email and the information necessary to finalize the transaction.
Improve the quality of research on your e-commerce site
Do not overlook the influence of your own search engine on the satisfaction of your customers. Search is the central element to allow your customers to browse your catalog and find the product corresponding to their needs. The relevance of your search engine and its ability to make suggestions therefore have a strong impact on the quality of the customer experience and influence the number of sales closed via your site.
New: voice search is becoming more and more important: adapt your product sheets accordingly.
