Today marks the 15th anniversary of Apple s retail stores.
Led by Steve Jobs, the Cupertino-based company opened its first two retail stores, one in Tysons Corner, Virginia and the other in Glendale, California, on May 19, 2001.
A year later, Apple hired former Target marketing executive Ron Johnson who was responsible for transforming the retail store from a K-Mart clone into a trendy chain that specialized in affordable, well-designed housewares.
After what was described as a few false starts, he landed on the concept of focusing on the user experience of Apple's products.
That s an impressive haul when you consider the iPod hadn t even been released yet and the iPhone was still six years away.
These days, Apple s retail stores make more money per square foot than any other retail location.