The global Augmented Reality in Retail Market research report, published by Value Market Research, is designed to offer various market framework such as market size, portion, trends, growth path, value and factors that impact the current market dynamics over the forecast period 2022-2028. Most importantly, this report also provides the latest significant strategies adopted by major players along with their market share.
The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the augmented reality in retail market include Google (US), PTC (US), Apple (US), Microsoft (US), Wikitude (Austria), DAQRI (US), Zugara (US), Blippar (UK), Marxent Labs (US), Augment (France), ViewAR (Austria), Holition (UK), Ikea (Netherlands), Sephora (France), Amazon (US), Imaginate Technologies (India), Total Immersion (France), Kudan (UK), and INDE (UK). This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.
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Market Dynamics
Global augmented reality in the retail business is flourishing as a result of increased investments in the augmented reality market and the rise in smartphone adoption. Augmented reality in retail provides immense opportunities for businesses, such as boosting sales, increasing customer engagement, minimizing returns, reducing staffing expenses, and delivering a contactless experience, further bolsters augmented reality's market growth in retail. Additionally, the advantages of augmented and virtual reality-based solutions in terms of cost-effectiveness positively affect the market's expansion.
The research report covers Porter’s Five Forces Model, Market Attractiveness Analysis, and Value Chain analysis. These tools help to get a clear picture of the industry’s structure and evaluate the competition attractiveness at a global level. Additionally, these tools also give an inclusive assessment of each segment in the global market of augmented reality in retail. The growth and trends of augmented reality in retail industry provide a holistic approach to this study.
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Market Segmentation
This section of the augmented reality in retail market report provides detailed data on the segments at country and regional level, thereby assisting the strategist in identifying the target demographics for the respective product or services with the upcoming opportunities.
By Technology
· Marker-Based Augmented Reality (Passive Marker, Active Marker)
· Marker-Less Augmented Reality (Model Based, Image Processing Based)
By Offering
· Hardware (Sensors, Semiconductor Components, Displays & Projectors, Cameras, Others)
· Software & Services (Software Development Kits (Sdks) And Apps, Services)
By Device Type
· Head-Mounted Display (HMD)
· Smart AR Mirror
· Handheld Device
By Application
· Advertising And Marketing
· Try-On Solutions
· Planning And Designing
· Information Systems
By Retail Type
· Jewelry
· Beauty And Cosmetics
· Apparel Fitting
· Furniture And Lighting
· Grocery Shopping
· Footwear
· Others
Regional Analysis
This section covers the regional outlook, which accentuates current and future demand for the Augmented Reality in Retail market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand, estimation, and forecast for individual application segments across all the prominent regions.
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The report "Augmented Reality in Retail Market by Offering (Hardware and Software), Device Type (Head-Mounted, Smart AR Mirror), Application (Try-On Solution, Planning & Designing), Retail Type (Furniture, Beauty & Cosmetics), and Geography - Global Forecast to 2025", is expected to grow from USD 1.2 billion in 2018 to USD 11.4 billion by 2025, at a CAGR of 38.8% between 2018 and 2025.
Browse 74 market data Tables and 40 Figures spread through 153 Pages and in-depth TOC on "Augmented Reality in Retail Market - Global Forecast to 2025" Download PDF Brochure @ https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=77516130 AR software and services will hold the larger share of AR in retail market by 2025 Increasing penetration of AR software solutions and its compatibility with existing hardware devices is expected to help the growth of the market for software, thereby driving the AR in retail market during the forecast period.
Companies focus on building different mobile-based AR apps to attract customers using smartphones or tablets.
Furniture & lighting will hold the largest share in augmented reality in retail market The adoption of AR has been gaining traction among furniture and lighting retailers.
The use of AR helps users to virtually place the selected furniture at the desired location using apps through devices such as smartphones and tablets.
Major players in the augmented reality in retail market are PTC (US), Google (US), Apple (US), Microsoft (US), Wikitude (Austria), Blippar (UK), Zugara (US), Marxent Labs (US), Augment (France), and ViewAR (Austria).
