Of course, the video's real motives are open to interpretation and speculation, but suffice it to say, Motorola is trying to drum up hype and expectation that would be equivalent to the prestige that the RAZR enjoyed back then.

The RAZR is probably the phone, not a smart one, that catapulted Motorola's name back into the front page.

Or to be more specific, it's implying that its next smartphone will again give the market pause, followed by a maddening rush to go out and buy one.

But perhaps the more interesting aspect of the smartphone is going to be its name.

This is the first Moto X fully under Lenovo's ownership and it seems that the Chinese OEM is putting its foot down on the branding.

That name will still have suffixes attached, depending on the model, like the "Play" and "Style" of last year's generation, or "Droid" for the Verizon exclusive.

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