Convoluted terms and bad processes make it easy to forget about making a great product that serves users needs.Ask about the difference between UX and UI at a design conference and you ll get about a half dozen answers.

To be clear, interface is a part of the user s experience, and heuristics are important to any product development.

Most people who ve read a textbook on industrial design are familiar with the concept of creating personas of users.

But before you go to the whiteboard and write Sarah is a 23 year old dance instructor living in the Midwest … ask yourself these three questions:1.

Never say you re the founder or person who came up with the idea.People in coffee shops like coffee, and they tend to like someone who buys them coffee, too.

Mason Pelt is a marketing and product development consultant who now assumes the title growth hacker as founder of Push ROI.

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