According to a 2014 Forrester report titled, Executive Q: How Personalized Video Works And What It Can Do For You, personalized video has been shown to raise email engagement levels by 10x, increase CTRs by more than 985 percent and offer a tenfold improvement in return on investment.
They ran a campaign sending the video to inactive recipients — people who hadn t responded or engaged with the company for more than six months.
Lenovo and other companies weave the viewer s name, company logo or photo into other parts of the video too, so it isn t just a gimmick to get the recipient to click the play button.
Adding personal touches throughout keeps them watching longer and makes for a more memorable experience and greater affinity for the brand that created the video.
Personalization and video each help cut through that clutter.
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