Today, people are spending more and more time online. Over 80% of the global population owns a smartphone, and 63% of them use the internet, and spend an average of almost 7 hours a day online on their phone.
Needless to say, to stay relevant for consumers and get more business, companies must be available online. However, just having an online presence is not enough. One needs to be visible, memorable. With so many brands fighting for a share of "eyeballs", how does a brand stand out? The best way – SEO optimised content!
What is SEO? Search Engine Optimisation is the process of getting traffic to a website through free, organic search results in search engines. SEO helps improve the search ranking of a website, making it more visible to potential customers.
Today, brands require content everywhere – be it blogs/articles, website copies, or social media copies. If the content is SEO optimised, there are higher chances of a brand being visible in the wide universe of the World Wide Web.
At Futuready Media, we always endeavour to create copy that caters to SEO keywords and strategy for a brand to ensure it is top quality and serves the audience well.
Here are some of the steps we keep in mind while writing compelling SEO optimised content:
Standard elements of a Brochure:
Zero in on the right keywords: This is the first and foremost step - to identify the right keywords, keeping the search intent in mind. Look for exact, phrase and broad matches, to ensure you have an exhaustive yet precise list.
Know what questions people are asking: To hunt for the right keywords, you need to understand what prospective customers are searching for,, what questions they are asking, what problems they are seeking to solve. If you understand the customer well, you will be able to target them efficiently.
Audit and analyse competitor content: There is much to learn from competition, like - what keywords they target, what kind of language they use, how long is their content, and how is their content organised. It helps you understand the industry landscape and best practices and develop a more comprehensive strategy.
Write original and engaging copy: A sure shot way to reach the top of a SERP is to write original, engaging, useful content that the audience will benefit from. Plagiarism, keyword stuffing, using copyrighted images or music, are some strict don’ts of SEO based writing.
Keep your content simple, crisp: To make your content engaging, keep it simple, avoid long paragraphs, include data and images to make your point effectively, include headline and subheadings to enable skimming, use bullet points or numbering and leave enough white space to make it readable.
Include CTAs: The most important purpose of copywriting is to persuade the reader to take the appropriate action. Make sure the audience knows what to do after reading your content. Write compelling CTAs that are visually appealing and easily spotted.
Looking for SEO friendly content for your website? Get in touch with us today!
And to know more about this article please click here: https://www.futureadymedia.com/seo-optimised-content-writing
