Employees report they spend over 30 hours per month in unproductive meetings, with many of those hours on web conferences and conference calls.

Building on best practices, here are four ways to make meetings worth more, not cost more.

Create dynamic presentations that incorporate rich media, like video and web slides, and look for ways to engage people at every moment.

Research from CSO Insights shows that over 60 percent of sales leaders say the lack of proper tools lengthens sales cycles, and nearly two-thirds of salespeople don t effectively leverage content during web-based meetings.

To further increase sales teams more productive, make sure your meeting solution automatically logs all engagement activity for each meeting back to a CRM system like Salesforce or Microsoft Dynamics.

Market leading organizations are solving this personalization challenge by investing in broader sales engagement platforms versus single-point tools.

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