push notification is an in-app or web-based message that appears on your mobile device or personal computer's screen. Push notifications are primarily used by software, websites, and applications to interact with users and deliver real-time information.

On your devices, you can both enable and disable web push notifications. The applications always send a web push notification after asking for your permission to access your notification server. When you give the app access, it may send you quick, summary web push notifications while you are using the computer. Push notifications are used by corporate companies with websites or mobile apps, not just by application developers.

Re-engaging Customers With Web Push Notification

There are several proven ways to re-engage users with push notifications, but for the sake of this article, we shall be discussing five. They are:

1. Cart Abandonment Campaign

For a business owner managing an online store, day by day, visitors come into the store, check through the available products, pick the ones that interest them and abandon them in their cart without making a purchase. Users that added your product to their cart already showed interest; it is left to you to re-engage them, and one of the ways to go about this is to use the web push notifications.

2. Event-based Notifications

Sometimes, your web push notifications should not always be casual and plain; you should schedule your web notifications during events and public holidays. While doing this, ensure to personalize the messages too. People respond to custom notifications because it appeals to them directly; it also shows that your brand is going the extra mile to satisfy the customers and are trustworthy.

3. Updates and New Arrival Announcement

Another proven way to re-engage users with push notification service is to inform your customers about new updates and arrival. Sometimes, your customers are tired of the old version and expect you to make a better version in the form of an upgrade; you should inform them as soon as the update is available.

4. Request for Reviews

When people make purchases, you should allow them to leave their opinions and reviews on the products. This will give the customers a sense of belonging, serve as a form of interaction between the brand & buyer and also help you to serve the customers better. Reviews in your web push notifications could be in the form of ratings or a simple form. Once the customer clicks on the mobile push notifications, it directs them to the page where they make the review. It should be a straightforward process.

Benefits of Web Push Notifications

Having explained the proven ways to re-engage users with push notifications, there is the need to highlight the importance and reasons why push notification is regarded as one of the best ways to re-engage existing users.

• Acquisition Cost Compared to Retention
• Running Cost
• Ease of Usage
• Real-time Delivery

Conclusion

Push notification systems like PushNinja have been developed with a number of tools and functions to enable the production and launch of web push notifications simpler for businesses and organisations. Your online push notification is easily delivered and tracked with the help of this programme.

Read More: Web Push Notifications | PushNinja by 500apps