This post originally appeared on Arturo Back Office.
Many firms were compelled to outsource graphic design services during the two-year pandemic, and many of them soon learned that doing so was better and more affordable than hiring in-house designers. A Clutch survey discovered that 80% of companies intended to outsource in 2021, and in 2022 the number of outsourced graphic design services increased.
It is a disaster when someone creates graphics for their brand without design knowledge or education. Your clients can tell when you have amateurish-looking graphics, which harms your business in various ways that we’ll discuss in a moment. It’s not something you can pick up and do perfectly.
You should outsource graphic design services if you are not a graphic designer. We have shared some tips to find and outsource a professional graphic designer easily.
What Does It Mean to Outsource Graphic Design Service?
Employing outside design firms or independent contractors to manage a company’s design needs is known as outsourcing graphic design. This includes various design services, such as developing brands, creating social media visuals, designing packaging, creating presentations, and creating letterhead. Businesses can save time and money, meet deadlines more effectively, and boost sales by outsourcing graphic design. Outsourcing graphic design can also be essential for building a solid brand identity and successfully promoting the company.
How to Outsource Graphic Design?
The main problem with graphic design outsourcing is that you need at least a basic understanding of the craft or trade to judge whether the results you receive from your service provider are satisfactory. Even if you do not know much, learning and being aware is better.
Hiring someone to perform SEO for your company requires a significant amount of faith if you’re not an SEO specialist. To successfully hire a developer if you’re creating a website or an app, you must be at least somewhat familiar with coding. However, this is wider than digital labor. This is the case in every industry.
8 Tips to Get Better Results for Graphic Design Outsourcing
To outsource a graphic designer, you don’t have to be a millionaire or a billionaire. With these eight tips, we’re here to level the playing field and provide every business owner, streamer, content producer, publisher, and webmaster access to the benefits of high-end design.
1. Make a Budget
Compared to hiring an internal designer, outsourcing your graphic design job can help you drastically cut costs. For instance, a graphic designer’s annual pay in the United States is roughly $50,710, but the average cost of a design service is $6,000 per year. Even premium design services, which run about $24,000 a year, are more economical than hiring an in-house designer.
One benefit of outsourcing design work is that you simply pay for the time spent on your project; other costs, such as office overhead or perks, are avoided. Additionally, if you no longer require designs, you can cancel your subscription or choose not to hire anyone, giving you additional hiring options. In contrast, even if you don’t have any work for an in-house designer, you would still have to pay them.
2. Pool of Talent
It’s not always simple to find a good designer. It may be impossible to find the ideal designer without much trial and error and a little luck if you don’t have experience with design and don’t understand the concepts and essentials. Although a portfolio may contain a few nice pieces, it is not often an accurate representation of their entire body of work.
You can find the ideal fit for your project using a global pool of outsourced graphic designers. Because they have a ton of experience working on projects similar to yours, a designer specializing in a particular industry will assist you in producing a final product that more closely matches your client’s needs. But niches don’t just refer to particular sectors; they can also refer to the many looks or styles a client prefers.
3. Revisions
You might not always be certain of what you want from a design. You can approach Arturo Back Office with some ideas. We’ll try to make it into a design concept; after seeing it, you’ll have a better idea of what you want. In contrast to some designers that either offer few modifications or alter for any revisions, we excel in this phase of the design process. Instead of imposing our knowledge and declining to make revisions based on your comments, we want to work with you to create something great. It must be a collaborative effort to bring together your goals and vision with our knowledge and expertise.
4. Flexibility
You can change your staffing needs as necessary when you outsource. Working with an outsourced graphic designer can be great if you have a short-term job, but working with an agency might be preferable if you require ongoing assistance. Regardless of your decision, it is simple to change your plan, add new freelancers as needed, or do both.
5. Own The Rights
If your company grows sufficiently, a designer may knock on your door one day and say you owe them a ton of royalties because the contract they left you may not always give you full ownership of your designs. You are the owner of your designs if you outsource graphic design services to Arturo Back Office. We make no claims or own any rights to them. All we do is create them for you, give them to you, and then you own them.
6. Faster Turnarounds
By giving you the ability to collaborate with designers in various time zones around the clock, outsourcing can help you finish your project more rapidly. If you need to prioritize your project, many companies may pair you with designers in the same time zone as you and provide expedited design services for an additional cost. In contrast, if your internal design team cannot finish a task by the deadline, you may need to hire more designers. This can take a few weeks because it takes time for new employees to get to know your business and its procedures.
7. Collaborate
Instead of outsourcing a new graphic designer every time you need work done, collaborating with a long-term designer is much better. It’s imperative to have a single designer—or a small team—who understands your brand and what you’re looking for. It simplifies scaling and prevents you from explaining everything again for every order. Instead of having to brief a new individual for each project, it saves you so much time and effort. A designer can become intimately involved with your project over time, and you may even notice their designs changing and improving.
8. Get Results Quickly
Making progress while you wait for design work to be finished might be very difficult. Do not wait to place your order for the designs when you are eager to advance or debut something new. Giving yourself plenty of time will ensure that you aren’t just waiting around doing nothing while waiting for design guidelines to arrive. To assist our clients in scaling swiftly, Arturo Back Office ensures that we always have many designers available and prepared to work.
Conclusion
We’ve discussed the advantages of outsourcing your graphic design. Feel free to contact Arturo Back Office whenever you have any questions or want to learn more about outsourcing with us. Explore this website to discover how everything operates.
