Caption: Playboy Architecture, 1953—1979, a new exhibit at the Elmhurst Art Museum in Chicago, features this rendering for The Playboy s Town House, from a 1962 issue of the magazine.

Playboy, on the other hand, welcomed thinkers like van der Rohe and spaces not meant for families.

The magazine s editors used these designers to construct the idea of the Playboy pad, a space the Elmherst s academics describe as a universe of radical interiority and total environments that sustain the art of seduction.

Bathing suits: optional.

The layout for the Town House also came with pages of product recommendations, prices, and places to shop.

Colomina says Playboy s decision to feature chairs, which were accessible in ways apartments and indoor swimming pools were not, was particularly significant.

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