Then there was the the eerie It s All Over but the Crying song, which ushered in in a new installment of the Fallout saga.

Then there was the silly Madden: The Movie Hollywood movie spot spoof featuring Julio Jones, Rob Gronkowski and Colin Kaepernick — all as part of the marketing for Madden NFL 16.These awards previously accompanied the Game Marketing Summit in past years.

There were nearly 600 entries for the awards, which cover campaigns that ran in 2015.

We ve seen some truly amazing and successful games hit store shelves this past year, said Stacy La Cotera, general manager and vice president of global awards at PromaxBDA, in a statement.

Here are some of the winners:BEST USE OF ESPORTSHeroes of the DormMOST INNOVATIVE PRODUCT ANNOUNCEMENTFallout 4 AnnouncementBEST CG FOR A VIDEO ASSETThe Witcher 3: Wild Hunt – A Night to RememberOUTSTANDING OVERALL MARKETING CAMPAIGN – CORE GAMES Sports, Action, etc.

Rise of the Tomb RaiderMOST CREATIVE PRE-ORDER PROGRAMJust Cause 3 – Win an IslandBEST LIMITED EDITION, SPECIAL EDITION OR COLLECTOR S EDITIONFallout 4 Pip-Boy EditionHere s the Fallout 4 trailer.And here s another winner:

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