The global marketing attribution software market size is expected to grow from USD 1.8 billion in 2018 to USD 3.6 billion by 2023, at a CAGR of 14.4% during the forecast period. An increasing need to optimize the marketing spend and effective tracking of customer behavior for targeted marketing activities are the major growth factors for the global marketing attribution software market.
Top Key Players
Major vendors offering marketing attribution solutions and services across the globe include Adobe (US), Google (US), SAP (Germany), Visual IQ (US), Oracle (US), Rockerbox (US), Neustar (US), Engagio (US), LeadsRx (US), LeanData (US), Singular (US), Marketing Attribution (US), Attribution (US), CaliberMind (US), WIZALY (France), OptiMine (US), Analytic Partners (US), Merkle (US), Fospha (UK), and IRI (US).
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On-premises deployment mode to hold a larger market size during the forecast period
Data security concerns among end users are contributing to higher adoption of on-premises marketing attribution solutions, globally. The on-premises marketing attribution software is majorly deployed by large farms, as they have better ability to invest. Moreover, large farms have a wide variety of business segments serving to a broader geographic region, hence data security is of utmost importance.
SMEs segment to grow at a higher CAGR during the forecast period
A growing need for cost-effective solutions offering high scalability and enhanced system performance to drive the adoption of marketing attribution solutions among SMEs in the marketing attribution software market. The need to have a proper implementation of marketing attribution models becomes the need of the hour for enterprises to analyze effective marketing campaigns and optimize Return on Investment (RoI) to thrive in such competitive times.
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North America to hold the largest market size during the forecast period
North America is expected to account for the largest market size during the forecast period. The region comprises developed countries, such as the US and Canada, and is considered the most advanced region in terms of adopting digital technologies. The growing need among enterprises to track customer behavior with the aim of targeted marketing is expected to drive the adoption of marketing attribution solutions in the region. Technological advancements and willingness to adopt innovative new technologies among enterprises are contributing to the growth of the marketing attribution solutions in this region. North America is expected to be the most promising region. The region has a wide presence of key industry players offering marketing attribution solutions, and its financial position enables it to invest majorly in the leading tools and technologies for effective business operations.
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Market SynopsisThe analysis conducted by the data experts of Market Research Future Reports informs that the global marketing attribution software market is speculated to display a promising CAGR of 15.3% during the assessment period.
Besides, the increasing adoption of developed technologies like AI is estimated to be a substantial element driving the global market.
In addition, the software also provides insights to review ROI and gives details with respect to the lead generation.
The daily operations in various regions were put to a halt which immensely affected the manufacturing cycle of the product.Market Segmentation The worldwide marketing attribution software market can be classified on the basis of attribution, component, type, organization size, deployment mode, vertical, and region.Based on attribution type, the global marketing attribution software market can be classified into single-source attribution, multi-source attribution, and probabilistic or algorithmic attributionBased on component, the global marketing attribution software market can be classified into software and services.Based on organization size, the global marketing attribution software market can be classified into large enterprises and small and medium-sized enterprises.Based on deployment mode, the global marketing attribution software market can be classified into the cloud and on-premise.Based on vertical, the global marketing attribution software market can be classified into retail, FMCG and consumer packaged goods, consumer electronics, IT & telecom, BFSI, healthcare, travel and hospitality, media and entertainment, and others.Based on the region, the global marketing attribution software market can be classified into North America, Europe, Asia-Pacific, Middle East & Africa, and South America.Regional Analysis Thorough research has been carried out for North America, Europe, Asia-Pacific, Middle East & Africa, and South America.
Besides, it also consists of the nations that are technically well-equipped and adopt innovative digital technologies fast.
Besides, most of the established manufacturers are based out of the US and has a strong customer base.
Global Marketing Attribution Software Market was valued US$ 1.7Bn in 2018 and is expected to reach US$ 5.3Bn by 2026 at a CAGR of 15.27%.Global Marketing Attribution Software MarketThis report provides a detailed analysis of the market segment based on component, attribute type, deployment type, organization size, vertical and region.
This report also focuses on the top players in North America, Europe, Asia Pacific, Middle East & Africa, and South America.The objective of the report is to present a comprehensive assessment of the market and contains thoughtful insights, facts, historical data, industry-validated market data and projections with a suitable set of assumptions and methodology.
The report also helps in understanding the global marketing attribution software market dynamics, structure by identifying and analysing the market segments and project the global market size.
Moreover, the software assists to optimize marketing expenditure and leads to deliver positive results in respect to product innovation and better personalization.
However, the complexity level in high while integrating the marketing attribution software into other business application and act as one of a restraining factor responsible to hinder the marketing attribution software market globally.
Enterprises in the telecom and IT vertical are aiming at effectively targeting new users and decreasing the attribution rate of the existing consumers.
According to the new market "Multi-Touch Marketing Attribution Software Market by Component (Solution and Services), Organization Size (SMEs and Large Enterprises), Deployment Type (Cloud and On-Premises), Vertical, and Region - Global Forecast to 2023" The global multi-touch marketing attribution software market size is expected to grow from USD 816 million in 2018 to USD 1,634 million by 2023, at a CAGR of 14.9% during the forecast period.
An increasing need to optimize the marketing spend and growing number of marketing channels to reach end customers are major growth factors for the global multi-touch marketing attribution software market.Browse 61 market data Tables and 28 Figures spread through 122 Pages and in-depth TOC on "Multi-Touch Marketing Attribution Software Market - Global Forecast to 2023 "Download PDF Brochure: https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=145167931The services segment is expected to grow at a higher CAGR during the forecast periodThe multi-touch marketing attribution software market, by service, is segmented into integration and implementation services, advisory services, and support and maintenance services.
Integration and implementation services help users efficiently deploy/integrate the attribution solution on customers’ in-house environment.
Furthermore, with the help of these services, organizations can easily track, evaluate, and analyze their requirements to make informed business decisions.The larger enterprises segment to hold the largest market size during the forecast periodThe adoption of the multi-touch marketing attribution solution by large enterprises is high, and the trend is expected to continue during the forecast period, following larger financial bandwidth to experiment the newer technologies and to have a competitive edge among their competitors.
The large enterprises are heavily investing in advanced technologies to increase their overall productivity and efficiency.
With the ever-increasing data volumes, large enterprises need to invest in the IT infrastructure for analyzing large volumes of data sets to measure the effectiveness of marketing campaigns.Request Sample Pages: https://www.marketsandmarkets.com/requestsampleNew.asp?id=145167931North America to hold the largest market size during the forecast periodNorth America is expected to account for the largest market size during the forecast period.
